Marketing Automation: The Magical 8th Day of the Week

Marketing Automation

If time is money, then marketing automation is about to make your association rich. Marketing automation is the eighth day of the week you have been longing for to accomplish that to-do list that felt like a fantasy.

What is this magic?

Marketing automation uses software to execute, manage, and automate repetitive email marketing activities. By automating these manual tasks, you free up your team to focus on other important things, especially those requiring a more human touch. With marketing automation, each email is triggered by an action taken by your audience to ensure each person gets the right message at the right time.

Other tasks and workflows can be automated like:

  • New-member onboarding;
  • Lead generation;
  • Audience segmentation;
  • Cross-selling or up-selling;
  • Committee communications;
  • Repeatable marketing campaigns;
  • Task reminders;
  • And more!

GrowthZone’s software makes this sorcery simple. It utilizes logic so that every recipient gets a customized experience. Workflows can be set up so the next email in the drip campaign does not send unless the previous email has been opened. Or, you can stipulate different periods of time between emails in a campaign – just set it, so you can forget it!

Sales Funnel: What is it and why associations should use it

If your association wants to save time, improve lead generation, increase revenue, increase member retention, and target and track marketing campaigns, then marketing automation is essential. See your association reach a new level of efficiency and growth you didn’t know was possible.

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