All Posts

Now, more than ever, to maintain a sense of connection even while being physically isolated, associations need to take advantage of technology to engage with co-workers and members. Like most associations, you are likely evaluating upcoming meetings and events to identify those that can be facilitated virtually so you can continue to provide valuable information and member benefits. If you’re new to hosting virtual meetings, chats, or events, here are five quick tips: 1. Select a virtual conference tool that […]

crisis [krahy-sis] noun: a stage in a sequence of events at which the trend of all future events is determined.   Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. It is a condition, a stage in a sequence of events when a decisive response or change is necessary. During a crisis situation, timely communication and reacting in the present are essential for associations. Determining the how or why […]

When it comes to videoconferencing, the fact of the matter is, you can’t avoid it forever. Set yourself up for success, so the only thing you’ll have to think about is making sure you look presentable. Use these suggestions to get started. LIGHTING Avoid fluorescent lights and/or overhead lighting at all costs, unless you like to look like you have shadows under your eyes. Light sources from above or below can cast shadows, making it hard to see your face. […]

On March 18, 2020, the Families First Coronavirus Response Act (the FFCRA) was signed into law. The FFCRA seeks to assist employees impacted by the coronavirus (COVID-19) and applies to employers with fewer than 500 employees, which likely includes your associations and many of the members and businesses you serve. Familiarity with the provisions of the FFCRA can further position associations as a valued resource during these and rapidly changing times. Following is a summary of key provisions of the FFCRA taken from the U.S. […]

LinkedIn Groups provide an arena for professionals with similar interests or working in the same industry to share insights, ask questions, and foster connections. This is a valuable opportunity for associations to connect with members and prospective members. To create a group for your organization, you’ll need to use your personal LinkedIn account (company pages can’t create or form groups). You’ll be the owner of any group you create, but you can also assign other members to be managers who can […]

The Center for Disease Control recently shared interim strategies for employers to use to manage the COVID-19 impact on their businesses. The relevance of strategies to associations is two-fold: It is a starting point for internal management and serves as a resource for associations to share with their members. We have included some of the suggestions below. Please visit the CDC website for the full article. Actively encourage sick employees to stay home: Employees who have symptoms of acute respiratory […]

[Reprint from ASAE] On Friday, White House economic adviser Larry Kudlow told CNBC that the White House is considering federal support to help industries and workers impacted by coronavirus (COVID-19).   In response, ASAE sent a letter to the White House urging the Trump Administration to include associations in financial support to the travel and tourism industry as a result of COVID-19. In the letter, ASAE urges the White House to include tax-exempt associations suffering from event cancellations and reduced meetings attendance […]

Grab some coffee and log-in on Wednesday, Feb. 26th, for a fast-paced, LIVE Q&A webinar with Melynn Sight and the GrowthZone team. We’ll dive into the 2020 Association Industry Survey Results and take a look at what your industry colleagues said about: Their most effective member-engagement tactics Association staff turnover rates Top association programs for successful member retention Association members’ opinions of association. Plus, a LOT more! Wednesday, Feb. 26th at 10am pst | 1pm est Can’t join us? Sign up anyway, we’ll send you the recording.

For associations, catching the interest of the Under-30 professional crowd can seem daunting, if not impossible. For young professionals, association membership matters. A lot. But convincing this generation of the power of association membership is tough. Today’s organizations are innovative, technologically savvy, and offer an incomparable list of member benefits. Demonstrating the impact association membership can have on the trajectory of a young professional’s career is critical. Our tip sheet, The Perks of Association Membership for Young Professionals, outlines advantages […]

Check out Amanda Kaiser’s fantastic webinar for associations, Unlock the Secrets of Member Engagement. This recent webcast is full of key insights, real-life examples, attendee polls, a robust Q&A session, and more. With close to 1,000 registrants, Amanda once again hit the nail on the head for association professionals everywhere. When it comes to association member engagement, Amanda Kaiser from SmoothThePath.net is the go-to expert. Sit back, have a cup of coffee, and jump-start your association’s member engagement.

FREE CAE Course! Join GrowthZone for a live presentation with membership-expert, Amanda Kaiser. Key insights and stories will bring you right into the middle of the member experience. Amanda will educate attendees about: How members from small to large organizations become engaged. The specific value members need, based on their membership-stage How members articulate the barriers to engagement. Live presentation attendees will receive 1 hour of CAE credit. Can’t make it? Register anyway and we’ll send you the recording. As […]

Wishing you a prosperous and productive 2020!