Knowledge Library

Blog like you mean it. Here’s the deal. Quality blog posts drive web traffic. And increased web traffic improves your search engine ranking – which in turn creates more awareness about your association. Improving the readability of your association’s blog doesn’t have to be an overwhelming project. Begin your journey from good to great association blogging with just a few simple techniques. Download “How to Write an Association Blog People Will Read” to see how to make your association’s blog stand out and scream, “Read me!“

Didn’t attend Part 1? No worries. Part 2 is a stand-alone, equally valuable presentation. In Part 1 of Write Like a Rockstar, Melynn Sight shared the necessary mindset and approach to adopt for “rockstar-level” writing. In Part 2, she She shares proven practices to: Use an organized system to create relevant content for members Work within a set of rules to help you consider how (and how often) to communicate. Avoid saying the same message over and over by using alternatives to get members to do what you want them to do. Better[…]

How does your real estate association compare to others? The report contains specific strategies used by successful real estate associations to increase engagement rates, data on associations’ position on public policy advocacy, and predictions for consolidation of real estate associations. The report also highlights: What association pros think their members say about their association What association pros would like to see their organizations achieve Frequency of increasing dues Crisis communications plan preparedness[…]

The world has changed. Has your association? There’s no reason to continue to play by 20th-century rules. Your members no longer need to show up to all your events to be engaged. Face-to-face meetings still have great value, but they aren’t the only way to build commitment and a sense of belonging. Our guide for associations, Why Member Engagement No Longer Means Face-to-Face, highlights several of the trends and tactics associations should be using to drive participation and engagement in the 21st century.

How Does Your Association Compare to Others? This year’s survey results report includes up-to-date member statistics and insightful feedback from association professionals across the U.S. and Canada. Some of this year’s topics include: Association industry consolidation Crisis communications plans Dues increase frequency Employee turnover Legislative advocacy positioning Successful engagement methods Top retention programs and more!

Looking to get your association board “on board” with new association software? Use this blueprint to craft a presentation justifying the association management software investment and help the board understand the large-scale benefits of new association technology. With some planning, you can successfully get the board to recognize the value of intangible or indirect benefits of the best association software.

Every year, the survey report is our most downloaded document. With up-to-date statistics and broad feedback from association professionals, this year’s report is our most comprehensive ever. In an easy-to-read format, the report addresses everything from board performance to referral programs. It also incorporates dozens of predictions from association professionals about what’s on the horizon for the association industry. Download your copy now!

Increase member participation when conducting member surveys with a simple three-step process. Get the handy tip sheet with details on launching an effective association member survey. It’s packed with quick tips and best practices for gathering actionable survey results from your members.

If you’re new to writing marketing plans or working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!): Mission Goals Objectives Tactics Strategy It’s a quick read and free to association professionals. A well-defined marketing plan with a clear strategy is vital for an organization. Learn more in this blog post: 5 Tips for Next Year’s Marketing Plan»

How much time does your association staff spend entering data into multiple programs, printing and mailing invoices, matching payments with invoices, and more? Just to start again the very next month. There’s a better way. Download the guide, THE GREAT ASSOCIATION TIME WASTER: The Ugly Truth About Paper Billing & Payment Processing. In it, you’ll uncover the hidden costs of traditional paper invoicing and see how to speed up the billing process while getting greater security and peace of mind. Go paperless. Be happy. Take the[…]

Set up your association board members for success. Download your FREE copy of The Field Guide to Board Orientation for Associations. In it, you’ll discover foolproof ways to get new board members up to speed quickly and efficiently. Get useful tips on how to: Structure your board of directors orientation Prepare board meeting attendees for maximum payoff Build a robust association board of directors book Hold an effective association onboarding debriefing

A comprehensive association marketing plan always includes a SWOT analysis – but developing one doesn’t have to be complicated or time consuming. This tip sheet provides a quick step-by-step process to identify your association’s unique: Strengths Weaknesses Opportunities Threats