Lack of engagement with the organization and lack of time to participate named the top reasons for chamber members not renewing.
NISSWA, MN – January 17, 2023 – GrowthZone, provider of membership management software, has released its 2023 Chamber Industry Survey results.
The survey polls chamber professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more.
88% of respondents cited “to grow their network” as the top reason members join their organization, and “visibility within their community or profession” a close second.
“The survey results show promise for consistent growth in this industry moving forward,” said John Cook, GrowthZone Senior Vice President of Marketing. “Events and sponsorships were overwhelmingly the leading non-dues revenue sources which show the industry is supported for financial success.”
Conducted in the fourth quarter of 2022, the survey was sent by email and received responses from 474 chamber professionals across North America.
In its 9th year, the Chamber Industry Survey Results Report has proven to be a popular resource year after year.
Detailed survey findings can be accessed on GrowthZone.com.
John Cook, Senior VP of Marketing
800-825-9171 ext. 230