It’s no surprise that when GrowthZone surveyed 388 association professionals across the U.S. and Canada at the end of 2022, the top non-dues revenue source listed was events.
Successful Revenue-Generating Events
When you spend a lot of time and money preparing for an in-person event for education, fundraising, networking, or membership building, the last thing you want is an empty room. Our guide, Before, During & After: The How-To Guide to Successful Event Promotions will help you get more out of your event marketing. To start event planning off on the right track, our guide provides tips for these critical steps:
- Make Registration Easy,
- Define Your Purpose,
- Target Your Audience, and
- Define the Benefits of Attending.
Streamlining Non-Dues Revenue
Looking for additional ways to streamline your non-dues revenue? Read Using Technology to Streamline Non-Dues Revenue for 10 helpful tips you can implement quickly and easily, using technology you probably already have access to.
More 2023 Association Survey Results
Check out the full 2023 Association Survey Results Report for more membership trends, and overall challenges and concerns impacting association professionals.