Case Study: American Subcontractors Association

American Subcontractors Association
Alexandria, VA
Richard Bright, Chief Operating Officer
Matt Levine, Management Consultant

The American Subcontractors Association (ASA) was established in 1966 to promote the rights and interests of subcontractors, specialty trade contractors, and suppliers in the United States and Canada. Since 1966, ASA National has grown to include 32 chapters with over 2,300 members (subcontractors).

Here’s their story about how GrowthZone AMS has improved their ability to serve regional and state chapters, along with individual members.

The Challenge
ASA staff was frustrated with association management tools that were outdated before everyone learned how to use them. The quality of member data was inconsistent because systems could not be integrated. Processes were tedious, time-consuming, and staff knew they needed a better platform in order to exceed expectations of members and grow the association.

The Solution
ASA had outgrown the capabilities of its database provider, and in 2018, determined that the comprehensive features of GrowthZone would support ASA’s business requirements and goals.

“GrowthZone seemed very intuitive to navigate, so having a powerful tool that could automate or speed up functions and easy to use was very attractive to us,” said Matt Levine, ASA Project Manager. “We are a small staff, and the GrowthZone platform allows us to do more in less time, so now we can exceed the expectations of our chapters and individual members.”

The Process
The key to success in any change is that everyone is engaged throughout the transition. That’s exactly the case with ASA staff, executive team, and most important, the members.

“GrowthZone’s customer service is its greatest asset. The on-boarding process was fantastic, and the support we received leading up to and after launch exceeded expectations.” Matt continued, “Erin, Mindy, and Sherri are all excellent resources at GrowthZone.”

The Results
Here’s what Matt has to say about switching to GrowthZone:

“All of the association management systems that should be easy are now easy, and work, for example:

  • Improved membership intake process.
  • The ability to pull reports and measure our efforts.
  • Automated communications with specific committees and lists.
  • And last but not least, the website was a HUGE step up for us! Our ability to use the new GrowthZone hosted website to sign up new members simplifies what used to be a complicated process. GrowthZone’s website professionals made it easy to create a new website that looks good and is totally functional.”

“Any ASA chapter that uses the GrowthZone platform will have a greater ability to communicate with their members and share information with ASA National.”

See more customer success stories »

GrowthZone is a true partner to us, so we feel kind of like a family with them. We feel like they are truly and honestly invested in our success—which means that they are invested in the success of our businesses…and that is something that’s going to keep us with GrowthZone for a very long time.

Danah Abarr Photo
Danah Abarr
Executive Director - South Lake Union Chamber of Commerce

“I look forward to working with GrowthZone for years to come (never thought I would ever say that about an AMS).”

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Chris Studebaker
CEO, REALTOR® Association of the Fox Valley

“We are a small staff, and the GrowthZone platform allows us to do more in less time, so now we can exceed the expectations of our chapters and individual members.”

image of ASA logo
Matt Levine
Association Management Consultant, American Subcontractors Association

“GrowthZone customer service is excellent. They were with us every step during the transition to a new payment processing system.”

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Angela Hubbard
Executive Director, NARI Metro DC

It makes keeping track of our membership and events a breeze! Everything is posted in real time, and it’s so much easier than working from a spreadsheet! And it syncs with our website, giving users an easy way to find our members, events and job openings.

Tiffany Brightwell
Tiffany Brightwell
President - ABC (Associated Builders & Contractors) North Alabama Chapter
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