72% surveyed reported overall member engagement was better or the same as the year before.
Topics covered in the survey include membership growth and retention numbers; annual operation budgets; current initiatives and new programs; revenue; and more. The report also includes words of wisdom and lessons learned in 2021 from real estate association professionals.
“This year’s survey results show strong membership trends for real estate associations,” said John Cook, GrowthZone Senior Vice President of Marketing. “By implementing new initiatives and communications, these association professionals found new ways to help members recover and respond to the ever-changing pandemic conditions.”
The survey report names the top 5 biggest non-dues revenue sources including education, paid products and services, and MLS as the top 3.
Conducted in the fourth quarter of 2021, the survey was sent by email and received responses from real estate association professionals across North America.
Detailed survey findings can be accessed on GrowthZone.com.
GrowthZone Association Management Software has helped over 3,800 member-based organizations grow and retain membership, generate revenue, engage and communicate with members and prospects, and streamline their day-to-day operations. For more information, visit https://www.growthzone.com/.
John Cook, Senior VP of Marketing
800-825-9171 ext. 230