Knowledge Library

It’s time to rethink new-member onboarding Onboarding new-members involves more than simply following a checklist — getting off on the right foot with your newest members is critical for strong engagement and retention To help, we’ve published a new guide, Avoiding the Pitfalls of the New-Member Onboarding Process. It’s packed with the 10 best practices for successful new-member onboarding. Are you ready to create a culture within your organization that embraces a strong onboarding process? Read the free guide now.

Grab some coffee and enjoy this fast-paced, Q&A webinar with Melynn Sight and the GrowthZone team. We looked at the 2020 Association Industry Survey Results and saw what your industry colleagues said about: Their most effective member-engagement tactics Association staff turnover rates Top association programs for successful member retention Association members’ opinions of association. Plus a LOT more!  

Author and international speaker Kyle Sexton presents: “Make Your Members Famous (Think Like an Editor, Act Like a Journalist)”. Making association members famous for doing the things you want them to do attracts the type of association members you want and repels those you don’t. See how to move past WHAT you are selling and focus on WHO you are selling.

Membership strategist Melynn Sight presents: “Answering ‘So What?’. Your Organization’s Value Proposition”. She’ll explain how associations and chambers can make better connections with members to develop and deliver on a promise and a strong value proposition.

On-Demand Webinar for Association Professionals In this FREE on-demand webinar, membership expert Amanda Kaiser explains how membership organizations improved their new member renewal rates by over 9% — simply by using 4 strategies the most effective new-member onboarding programs rely on. Amanda talks about: creating a new-member engagement program. improving an existing onboarding program. understanding the link between underused programs and member engagement.  

When polling our association contacts, the repetitive concern mentioned is “Increased pressure to recruit young professionals.” So, the question is, “How can associations get young professionals to engage?” Our 8-point guide, The Power of Young Professionals, tackles the challenge of engaging, recruiting, and retaining 20-somethings. Whether it’s Millennials or Gen Z, it’s time for associations to adapt to the changing membership landscape. In order to survive, it’s time for associations to abandon the status quo and try something new.

Every year, the survey report is our most downloaded document. With up-to-date statistics and broad feedback from association professionals, this year’s report is our most comprehensive ever. In an easy-to-read format, the report addresses everything from board performance to referral programs. It also incorporates dozens of predictions from association professionals about what’s on the horizon for the association industry. Download your copy now!

Increase member participation when conducting member surveys with a simple three-step process. Get the handy tip sheet with details on launching an effective association member survey. It’s packed with quick tips and best practices for gathering actionable survey results from your members.

If you’re new to writing marketing plans or working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!): Mission Goals Objectives Tactics Strategy It’s a quick read and free to association professionals.   A well-defined marketing plan with a clear strategy is vital for an organization. Learn more in this blog post: 5 Tips for Next Year’s Marketing Plan»

The Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. It includes: Marketing Plan Basics: A practical guide for writing your association’s marketing plan. Member Surveys: The 3-step process for gathering actionable data from your members. How to Conduct a SWOT Analysis: Strengths, weaknesses, opportunities, and threats assessment tips.

How much time does your association staff spend entering data into multiple programs, printing and mailing invoices, matching payments with invoices, and more?  Just to start again the very next month. There’s a better way. Download the guide, THE GREAT ASSOCIATION TIME WASTER: The Ugly Truth About Paper Billing & Payment Processing. In it, you’ll uncover the hidden costs of traditional paper invoicing and see how to speed up the billing process while getting greater security and peace of mind. […]

Set up your association board members for success. Download your FREE copy of The Field Guide to Board Orientation for Associations. In it, you’ll discover foolproof ways to get new board members up to speed quickly and efficiently. Get useful tips on how to: Structure your board of directors orientation Prepare board meeting attendees for maximum payoff Build a robust association board of directors book Hold an effective association onboarding debriefing