Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

On-Demand Webinar: Social Media and Your Perfect Audience

[Video] Membership pro, Frank Kenny, explains how associations should attract (and retain) members through social media. His goal? To help associations become more widely known, in a positive light, by the kind of audience that joins AND renews.

Engaging the Disengaged Member

[Video] We all have those members who make their payments annually, but they rarely utilize your organization in any other way. Frustrating, isn’t it? Join membership expert and guest presenter, Shari Pash, for this recorded webinar, Engaging the Disengaged Member. Shari talks about strategies and tools that are essential to make an impact on the passive and disengaged member. Watch and learn about: Foundational tools for growth Multi-step retention programs Recruitment systems

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The Art of Dealing with Difficult People

You can’t change people, but you can change the way you deal with them. Association pros spend a lot of time diffusing uncomfortable situations. Whether it’s co-workers, members, or the board of directors, handling interactions with difficult people can be challenging and stressful. It doesn’t have to be. The Art of Dealing with Difficult People is a tip sheet to help you stay in control while reducing stress in the process. Get your complimentary copy of techniques that work. Soon […]

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Are You Maximizing the Full Potential of Your Chamber?

Spending too much time managing the day-to-day operations of your chamber of commerce? Maybe it’s time to find a better way. Get a FREE copy of our Chamber Management Software Buyer’s Checklist now. It’s got everything you need to make an informed decision, including what criteria to look for and a checklist of all the questions you need to ask when choosing chamber software.

Successful Association Event Promotion

Our guide, The How-To Guide to Successful Event Promotions, has budget-friendly tips to help maximize your association’s event registrations and increase attendance. It includes event promotion tips for: Planning & Goal Setting Messaging & Promotional Tactics Post-Event Marketing And much more! Putting on an event is no small task; these tips can be your blueprint for success.

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From Introverts to Extroverts: Engaging All of Your Members

Have you ever gotten annoyed with a member for being too loud or rambunctious? Or impatient with a board member for not showing up? If you find yourself facing similar struggles, we’ve compiled From Introverts to Extroverts: Keeping All of Your Members Engaged. This free guide will help you: Identify what motivates introverts vs. extroverts Understand what the diverse personality types value Facilitate interactivity between personality types Provide a comfortable association culture for all personality types

What New Members Want

Get (and keep) their attention by implementing the tips and programs in The Fundamentals of New-Member Communications. It includes: Crafting the Ultimate New-Member Welcome Email New-Member Onboarding Timeline Worksheet How to Get Members to Open Your Emails You put a lot of effort into recruiting new association members — wouldn’t you like to know if that effort is wasted or not?

Tools to Help Associations Thrive

Failure is not an option for association teams supporting a variety of members and initiatives. Read the articles in our Association Success Kit and propel your association to the next level of success. What’s inside? Hate Selling? You’re Just Human – Low-pressure tips for how to talk with people about your association. The Secret to Recruiting and Keeping Volunteers” – A practical guide to why people volunteer and why they don’t. Carrollwood Area Business Association Success Story – Learn how your peers have […]

Data Management Keeping You Up at Night?

It’s tough to grow when you’re spending time on the little stuff. Just think about the time you spend entering information into spreadsheets. Then re-entering that same information someplace else. A little task is just that – a little task. But when you have a whole bunch of little tasks, it quickly adds up to a full day of doing something other than growing your Association. Learn how to do more in less time with GrowthZone AMS.

2017 Association Survey Results

We surveyed over a thousand association professionals across the U.S. and Canada. Their insight and feedback provided valuable data on current industry trends impacting member-based organizations. The 2017 Association Industry Trends Report topics include: Successful (and not so successful) renewal methods Top challenges facing organizations Most popular member benefits And more! How does your association compare? Download the easy-to-read infographic now.

Business Cards Are Not Your Customers

Planning on attending a networking event? Learn how to make it count. Business networking events. Some people look forward to them, others may secretly groan when they show up on the schedule. The long and short of it is: if you’re going to attend, make them count. Our association networking tip sheet provides strategies for putting together your networking plan of attack before you even leave the office.

The Power of Millennials

Can associations get young members to engage? The answer is yes. Millennials now make up the largest share of the workforce. Is your association truly connecting with them? Read The Power of Millennials. It includes eye-opening feedback from millennials, including why they don’t join and how to actually get them through your association’s door. This generation will determine the future of associations. Can you afford NOT to engage them?