Knowledge Library
Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.
Whether your membership community is based on geography, centered on an industry, or built on a common interest, everyone can use a little help right now. Download social media images, print hand-washing reminders, or access various helpful resources. Including everything from membership renewal letter templates to printable signs, our COVID Marketing Kit for Associations & Chambers will brighten your day.
When it comes to credit card processing for associations, there are many factors to consider. But, like any service, the credit card processing company you choose should be efficient, accurate, and affordable. Check out the best “apples-to-apples” comparison guide, “How to Select an Association Credit Card Processor“. It includes tips and checklists to use when researching options. Use this information to ensure your organization is getting the whole picture when it comes to the “small print.”
From the lobby to the C-suite, every association employee plays a role in new-member recruitment. Author and reinvention pro, Jim Matthis explains how to leverage individual personality traits to get association staff comfortable wearing their “sales hat.”
Blog like you mean it. Here’s the deal. Quality blog posts drive web traffic. And increased web traffic improves your search engine ranking – which in turn creates more awareness about your association. Improving the readability of your association’s blog doesn’t have to be an overwhelming project. Begin your journey from good to great association blogging with just a few simple techniques. Download “How to Write an Association Blog People Will Read” to see how to make your association’s blog stand out and scream, “Read me!“
Ideal for associations and chambers of any type or size. Kyle discusses tactics of association leaders who pivot successfully, the correlation between building value and converting offers, strategies for relating to members, and more.
Recovery tips for a COVID-19 World. As communities begin to open up, will associations return to business as usual? Or will they see it as a chance to innovate? GrowthZone has compiled a thought-provoking strategic planning resource for your membership organization to use as you develop your own COVID-19 recovery plan. Topics Include: Reassess Your Value Proposition End the One-Size-Fits-All Membership Innovate Your Events Be the Voice of Your Community And more! The Recovery Kit for associations is continually being updated[…]
The world has changed. Has your association? There’s no reason to continue to play by 20th-century rules. Your members no longer need to show up to all your events to be engaged. Face-to-face meetings still have great value, but they aren’t the only way to build commitment and a sense of belonging. Our guide for associations, Why Member Engagement No Longer Means Face-to-Face, highlights several of the trends and tactics associations should be using to drive participation and engagement in the 21st century.
Increase member engagement AND keep spirits high! Quote Notes for Associations, is a collection of sharable member-friendly quotes that inspire and motivate. It includes several strategically-selected motivational quotes that can be used in blog articles, newsletters, and across all social media platforms. This printable piece is also designed to be the perfect addition to your office space.
How Does Your Association Compare to Others? This year’s survey results report includes up-to-date member statistics and insightful feedback from association professionals across the U.S. and Canada. Some of this year’s topics include: Association industry consolidation Crisis communications plans Dues increase frequency Employee turnover Legislative advocacy positioning Successful engagement methods Top retention programs and more!
Admit it, sometimes you sit down at the computer to make a social media post for your association and your mind goes blank. Well, you’re in luck. We’ve assembled 30 (yes, thirty!) quick and easy ideas to help you get over your writer’s block. They’re all right here in our handy infographic for associations and the ideas are organized by topic to make it easy. Bookmark it, print it out, or make it your screensaver — the tips are sure to save you time and frustration when it comes to thinking of new post ideas.
Grab some coffee and enjoy this fast-paced, Q&A webinar with Melynn Sight and the GrowthZone team. We looked at the 2020 Association Industry Survey Results and saw what your industry colleagues said about: Their most effective member-engagement tactics Association staff turnover rates Top association programs for successful member retention Association members’ opinions of association. Plus a LOT more!
On-Demand Webinar for Association Professionals In this FREE on-demand webinar, membership expert Amanda Kaiser explains how membership organizations improved their new member renewal rates by over 9% — simply by using 4 strategies the most effective new-member onboarding programs rely on. Amanda talks about: creating a new-member engagement program. improving an existing onboarding program. understanding the link between underused programs and member engagement.