Knowledge Library

When polling our association contacts, the repetitive concern mentioned is “Increased pressure to recruit young professionals.” So, the question is, “How can associations get young professionals to engage?” Our 8-point guide, The Power of Young Professionals, tackles the challenge of engaging, recruiting, and retaining 20-somethings. Whether it’s Millennials or Gen Z, it’s time for associations to adapt to the changing membership landscape. In order to survive, it’s time for associations to abandon the status quo and try[…]

Every year, the survey report is our most downloaded document. With up-to-date statistics and broad feedback from association professionals, this year’s report is our most comprehensive ever. In an easy-to-read format, the report addresses everything from board performance to referral programs. It also incorporates dozens of predictions from association professionals about what’s on the horizon for the association industry. Download your copy now!

Increase member participation when conducting member surveys with a simple three-step process. Get the handy tip sheet with details on launching an effective association member survey. It’s packed with quick tips and best practices for gathering actionable survey results from your members.

If you’re new to writing marketing plans or working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!): Mission Goals Objectives Tactics Strategy It’s a quick read and free to association professionals. A well-defined marketing plan with a clear strategy is vital for an organization. Learn more in this blog post: 5 Tips for Next Year’s Marketing Plan»

The Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. It includes: Marketing Plan Basics: A practical guide for writing your association’s marketing plan. Member Surveys: The 3-step process for gathering actionable data from your members. How to Conduct a SWOT Analysis: Strengths, weaknesses, opportunities, and threats assessment tips.

In her presentation, “Fueling Exceptional New Member Experiences,” Amanda helps association professionals: learn how to turn the renewal process entirely upside-down for better results. see why engaging new members within 3 days to 3 weeks is critical. walk away knowing the most powerful (yet most under-leveraged) key to engaging new members fast!

A comprehensive association marketing plan always includes a SWOT analysis – but developing one doesn’t have to be complicated or time consuming. This tip sheet provides a quick step-by-step process to identify your association’s unique: Strengths Weaknesses Opportunities Threats

The Big Book of Association Ideas: Building Industry Associations Edition showcases the 7 award-winning program and event ideas from the Association Momentum Awards Competition. Packed with program, strategy, and event ideas, it’s a “must read” for construction trades & building association pros everywhere.

GrowthZone surveyed 1,000 association professionals across the U.S. and Canada. And the results aren’t what you think. This on-demand webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team reveals the first public look at the 2018 Association Trends Survey report. In this fast-paced Q&A, they explore the survey results including: what association executives wished their boards knew, health insurance coverage, renewal stats, member communication tactics, top challenges, and more.

What should you do when you are being outpaced by change? Or when your member market has changed significantly (and your association hasn’t)? Or when your very existence is threatened? During this program Mary shares advice on: • Promoting experimentation so volunteer leaders come to expect it • How pricing and packaging experiments are essential to your future • How to harness a 90-day sprint to create move-ahead gain • How tackling a member challenge head-on created a leap for one agriculture association

Healthcare association professionals across the U.S. and Canada gave us a look at the inner workings of their organizations. The Healthcare Associations Survey respondents shared details on everything from mobile payments to the 7 things their board is doing that holds their associations back. Some other topics include: health insurance coverage event attendance trends renewals vs. new member statistics The results include dozens of quotes from healthcare association execs about challenges facing their organizations.

Construction & Trades Associations Survey report includes:.Some other topics include: what association executives wished their boards knew member communication tactics top challenges The results include dozens of quotes from construction association execs about challenges facing their organizations.