Knowledge Library

On-Demand Webinar for Association Professionals In this FREE on-demand webinar, membership expert Amanda Kaiser explains how membership organizations improved their new member renewal rates by over 9% — simply by using 4 strategies the most effective new-member onboarding programs rely on. Amanda talks about: creating a new-member engagement program. improving an existing onboarding program. understanding the link between underused programs and member engagement.

When polling our association contacts, the repetitive concern mentioned is “Increased pressure to recruit young professionals.” So, the question is, “How can associations get young professionals to engage?” Our 8-point guide, The Power of Young Professionals, tackles the challenge of engaging, recruiting, and retaining 20-somethings. Whether it’s Millennials or Gen Z, it’s time for associations to adapt to the changing membership landscape. In order to survive, it’s time for associations to abandon the status quo and try[…]

Increase member participation when conducting member surveys with a simple three-step process. Get the handy tip sheet with details on launching an effective association member survey. It’s packed with quick tips and best practices for gathering actionable survey results from your members.

The Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. It includes: Marketing Plan Basics: A practical guide for writing your association’s marketing plan. Member Surveys: The 3-step process for gathering actionable data from your members. How to Conduct a SWOT Analysis: Strengths, weaknesses, opportunities, and threats assessment tips.

In her presentation, “Fueling Exceptional New Member Experiences,” Amanda helps association professionals: learn how to turn the renewal process entirely upside-down for better results. see why engaging new members within 3 days to 3 weeks is critical. walk away knowing the most powerful (yet most under-leveraged) key to engaging new members fast!

GrowthZone surveyed 1,000 association professionals across the U.S. and Canada. And the results aren’t what you think. This on-demand webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team reveals the first public look at the 2018 Association Trends Survey report. In this fast-paced Q&A, they explore the survey results including: what association executives wished their boards knew, health insurance coverage, renewal stats, member communication tactics, top challenges, and more.

The Financial and Insurance Associations Survey respondents shared details on everything from health insurance coverage to event attendance trends. They gave us a look at the inner-workings of their organizations with details on everything from mobile payments to the 7 things their board is doing that holds their association back.

[Video] You may not realize it, but you’re in the business of selling. Think about it. You sell memberships. Renewals. Sponsorships. Certifications. And conference registrations. Get the idea? See, you’re in sales. With GrowthZone’s Sales Funnel Module for associations, you can monetize & track sales opportunities such as memberships, sponsorships, and subscriptions; track by progress, probability, sales stage, and lead source (and more).

1,000 association professionals across the U.S. and Canada gave us a look at the inner workings of their organizations. They shared details on everything from what they wished their board realized to operating budgets, plus a whole lot more! Take a look at the easy-to-read 2018 Association Survey Results now and see how your association compares.

[Video] We all have those members who make their payments annually, but they rarely utilize your organization in any other way. Frustrating, isn’t it? Join membership expert and guest presenter, Shari Pash, for this recorded webinar, Engaging the Disengaged Member. Shari talks about strategies and tools that are essential to make an impact on the passive and disengaged member. Watch and learn about: Foundational tools for growth Multi-step retention programs Recruitment systems

You can’t change people, but you can change the way you deal with them. Association pros spend a lot of time diffusing uncomfortable situations. Whether it’s co-workers, members, or the board of directors, handling interactions with difficult people can be challenging and stressful. It doesn’t have to be. The Art of Dealing with Difficult People is a tip sheet to help you stay in control while reducing stress in the process. Get your complimentary copy of techniques that work. Soon you’ll be ready to handle whatever is thrown[…]

Our guide, The How-To Guide to Successful Event Promotions, has budget-friendly tips to help maximize your association’s event registrations and increase attendance. It includes event promotion tips for: Planning & Goal Setting Messaging & Promotional Tactics Post-Event Marketing And much more! Putting on an event is no small task; these tips can be your blueprint for success.