Knowledge Library

Melynn Sight explains how to take a fresh look at your organization’s value proposition and evaluate if you’re effectively communicating your value to your members. The session encourages participants to consider: ✭ Are you known for something that gets your members’ attention? ✭ Do they know what your Breakthrough Value is? ✭ Does your brand need a reboot? Get ready to question everything, to set your organization apart, and to make your members know you for something specific and unique.

The GrowthZone team recently reviewed every submission from 6 years of the Chamber Innovation Competition. The result? A micro e-book showcasing 5 workforce development events and programs to prepare students for professional success. It features innovative, replicable, niche-specific programs and event ideas designed to help build the workforce pipeline and provide a launchpad for post-secondary success.

We “know” our members and co-workers, but often struggle to understand the cultural nuances of dealing with people of different cultural backgrounds, religions, languages, sexual orientations, socioeconomic status, and more. Diversity expert Jessica Pettitt of Good Enough Now explains how to increase your comfort in interacting with people who are “not the same” as you are. TAKEAWAYS: ✭ Clarifying cultural differences to better function in a diverse organization ✭ Understanding how we can help ourselves respect each other ✭[…]

Join the GrowthZone team and engagement expert, Melynn Sight for the live webinar, “Do Your Research. Survey with Purpose.” Learn new strategies for conducting member surveys: ✭ Get more members to take your survey ✭ Decisions to make before you develop survey questions ✭ Anatomy of a survey – questions to ask, formats to consider ✭ Turn survey insights into action

Every year, the Association Survey Results report is our most downloaded document for association pros. Read the 2021 report to see how your association compares: Membership growth, retention, and engagement COVID impacts (on operations, events, non-dues revenue) Diversity and inclusion policies/practices The report also provides words of wisdom and comments from 100s of association professionals.

It’s time to get comfortable with your organization’s talking points. Join GrowthZone and engagement expert, Melynn Sight for the on-demand webinar, “The Member and the Message” to learn how to communicate consistent, relevant, and simple messaging to your members. Key takeaways from the session: Actual examples of how membership leaders can deliver memorable messages about the value of their organizations. A set of questions and a framework to follow instead of starting with a blank sheet of paper. A thought process and an[…]

When members find themselves struggling in a tough economy, a crisis, or facing major policy changes that affect their business, your builder association can demonstrate leadership by helping members look beyond a short-term bump in the road. This guide for builder associations is loaded with tips and strategies you can implement immediately to assist, strengthen, and grow your membership. Chapters in the guide include: Builder Associations Can Offer Great Support Targeting Every Generation Communicate Your Association’s Value[…]

A collection of fun signs for chambers of commerce, associations, and their members. Download and print on letter-size paper to keep COVID mask requirements lighthearted.

Online meetings don’t have to be awkward or dull. Join membership expert, Amanda Kaiser for this on-demand “show-and-tell” demonstrating how to energize participants during virtual events. In this fun, interactive presentation, see how to host engaging meetings on interactive platforms such as Zoom. Learn how to: – host meetings for anywhere from 13–300 participants. – leverage break-out rooms for attendee collaboration – cultivate productive agendas – and more.

From the lobby to the C-suite, every association employee plays a role in new-member recruitment. Author and reinvention pro, Jim Matthis explains how to leverage individual personality traits to get association staff comfortable wearing their “sales hat.”

Member-facing content for your blog, newsletters, and website. Think about the time it takes to develop value-added content for your members – researching, writing, editing, proofreading, and designing – it can be daunting. It’s why we created a kit of four white-labeled articles you can send to your members courtesy of your association. It’s bundled together as a “Professional Success Kit.” You can use the professionally-written articles as a bundle, individually, or as inspiration for materials you develop yourself. The topics[…]

Didn’t attend Part 1? No worries. Part 2 is a stand-alone, equally valuable presentation. In Part 1 of Write Like a Rockstar, Melynn Sight shared the necessary mindset and approach to adopt for “rockstar-level” writing. In Part 2, she She shares proven practices to: Use an organized system to create relevant content for members Work within a set of rules to help you consider how (and how often) to communicate. Avoid saying the same message over and over by using alternatives to get members to do what you want them to do. Better[…]