Knowledge Library

Research shows that by catching your new members’ attention within the first three days to three weeks of joining, you’ve got a much better chance of getting them on the path to lifelong engagement. Join GrowthZone and Amanda Lea Kaiser, author and member engagement strategist, as we reveal the critical go and no/go decisions new members make at this stage of the member journey: See the many no and low-cost solutions to early member engagement. Learn the keys to gaining attention in a cluttered environment. Get a sneak peek of[…]

Get our new-member onboarding and touchpoint schedule for associations. Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Our free informative New-Member Onboarding Checklist and Schedule walks you through an effective onboarding plan and schedule that will result in higher retention and engagement.

Show the benefits of membership to your toughest prospects. We took the top six reasons to join an association and created a fun infographic designed for you to use to help you convince prospects to join your association. Want to put it to the test? Download the FREE infographic, Why Join an Association, and start using it as your go-to recruitment tool: Post it on your website Use it in your sales presentations Or simply email it to your prospect list

It can seem overwhelming, and sometimes even impossible, to provide each member with a consistent and customized journey tailored to their specific needs. Watch this on-demand webinar to see how the Michigan West Coast Chamber of Commerce has maximized technology to provide truly remarkable experiences for new members, existing members, and sponsors. You’ll learn from proven strategies how to: • Create core processes • Establish clear accountability • Develop and customize project templates • Drive with data, and more! Whether[…]

Frank Kenny joins us to dig into the 2023 Chamber Industry Survey Results and ideas, recommendations, and tips related to what your chamber peers had to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more! Recent Blog Posts from Frank Kenny: Why Didn’t You Tell Me? A Better Way to Reach Your Audience Your Chamber Has More Potential Than You Realize, Part 1 Your Chamber Has More Potential Than You Realize, Part 2

Medical & healthcare association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s survey. Get the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for association professionals.

Chamber of commerce professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 9th annual survey. Get the 2023 survey results report to see how your chamber compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for chamber professionals.

Association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 9th annual survey. Get the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for association professionals.

Wrap up the year with strong outcomes and start the new year with an intentional membership focus. In this virtual training, we discuss five areas to focus on as the year comes to a close and you prepare for the year ahead. Learn trends impacting: member engagement; member growth; as well as measurements, outcomes, and sustainability. View presentation slides (.pdf) More On-Demand Webinars with Shari Pash:

How do you find potential members? When is the right time to ask them to join? What happens next? What encourages them to stay with you for the long-term? In this fast-paced webinar, we’ll review key concepts in member recruitment and retention, like lead generation, the welcome series, the member value proposition, ladders of engagement, the difference between features and benefits, collection and use of data, and best practices in renewal cycles. Watch as member strategist Elizabeth Engel explores: Key steps to creating an[…]

It’s time to move away from networking to building networks. The pandemic changed the landscape — the need to connect is still there, but the expectations have shifted. Watch as member development expert Cathi Hight explores: Networking 4.0 and the shift away from traditional networking events. How you can revamp programming to meet members’ diverse needs and expectations. Strategies to help members “network on purpose,” stop chasing unicorns, and build relationship assets. Resources:[…]

You’ve joined LinkedIn, how are you using it to leverage member and business relationships? Join membership industry coach and trainer, Shari Pash as she logs into LinkedIn and walks you through how to use this powerful tool to your advantage!