Knowledge Library

You’ve probably heard of marketing automation, but maybe you’re not sure if your association can benefit from it. (Spoiler alert: It can.) Our informative guide is THE resource on the topic of marketing automation software for associations. The guide explains: What it is Why associations use it Where associations use it How it’s like email marketing on steroids The benefits of using it Already use marketing automation? We’ve got you covered, too, with strategies for new ways to use it, including a new-member onboarding schedule.

Revitalize your tactics for sponsor retention. Author and international speaker Kyle Sexton shares strategies to maintain sponsor revenue in a challenging economy. He answers the question, “What do sponsors actually want?” An author and award-winning association and chamber strategist, Kyle’s experience lends itself to insightful thinking and creative solutions and his tactics for sponsor retention bring a fresh perspective to revenue strategy.

It’s no secret that your association’s website is critical to your success. It needs to engage with members and serve as a resource for your industry. It has to deliver a great user experience so everyone who visits leaves with a positive impression. Use this step-by-step approach to optimizing it “under-the-hood”, making sure your website has the ingredients to be powerful and engaging to both members and prospects.

Whether your membership community is based on geography, centered on an industry, or built on a common interest, everyone can use a little help right now. Download social media images, print hand-washing reminders, or access various helpful resources. Including everything from membership renewal letter templates to printable signs, our COVID Marketing Kit for Associations & Chambers will brighten your day.

Your Nerdy Best Friend (aka Beth Z) explains how to stay connected AND productive without spending hours on never-ending video conferences. Key Takeaways: Learn ways to cut down on time-wasting meetings and increase productive hours. Discover 5, easy-to-implement, proven techniques for focus and time management. See collaboration tools that will help you work with your colleagues even if you’re not sharing an office. BONUS: Turn ideas into action with a practice productivity technique to help you cross something off your list[…]

Online meetings don’t have to be awkward or dull. Join membership expert, Amanda Kaiser for this on-demand “show-and-tell” demonstrating how to energize participants during virtual events. In this fun, interactive presentation, see how to host engaging meetings on interactive platforms such as Zoom. Learn how to: – host meetings for anywhere from 13–300 participants. – leverage break-out rooms for attendee collaboration – cultivate productive agendas – and more.

Working from home is a popular benefit for employees, but it’s even more popular with hackers. The work-from-home mobilization has amplified cybersecurity risks for organizations AND their employees. Cybercriminals recognize the opportunity provided by the shift to a largely remote workforce and have exploited the resulting chaos. Association liability and risk expert, Brian Haney, CAE explains practical steps to keep both your home and your organization cyber resilient. Brian discusses: The current state of cybersecurity in[…]

When it comes to credit card processing for associations, there are many factors to consider. But, like any service, the credit card processing company you choose should be efficient, accurate, and affordable. Check out the best “apples-to-apples” comparison guide, “How to Select an Association Credit Card Processor“. It includes tips and checklists to use when researching options. Use this information to ensure your organization is getting the whole picture when it comes to the “small print.”

From the lobby to the C-suite, every association employee plays a role in new-member recruitment. Author and reinvention pro, Jim Matthis explains how to leverage individual personality traits to get association staff comfortable wearing their “sales hat.”

Member-facing content for your blog, newsletters, and website. Think about the time it takes to develop value-added content for your members – researching, writing, editing, proofreading, and designing – it can be daunting. It’s why we created a kit of four white-labeled articles you can send to your members courtesy of your association. It’s bundled together as a “Professional Success Kit.” You can use the professionally-written articles as a bundle, individually, or as inspiration for materials you develop yourself. The topics[…]

Blog like you mean it. Here’s the deal. Quality blog posts drive web traffic. And increased web traffic improves your search engine ranking – which in turn creates more awareness about your association. Improving the readability of your association’s blog doesn’t have to be an overwhelming project. Begin your journey from good to great association blogging with just a few simple techniques. Download “How to Write an Association Blog People Will Read” to see how to make your association’s blog stand out and scream, “Read me!“

Ideal for associations and chambers of any type or size. Kyle discusses tactics of association leaders who pivot successfully, the correlation between building value and converting offers, strategies for relating to members, and more.