Knowledge Library

Didn’t attend Part 1? No worries. Part 2 is a stand-alone, equally valuable presentation. In Part 1 of Write Like a Rockstar, Melynn Sight shared the necessary mindset and approach to adopt for “rockstar-level” writing. In Part 2, she She shares proven practices to: Use an organized system to create relevant content for members Work within a set of rules to help you consider how (and how often) to communicate. Avoid saying the same message over and over by using alternatives to get members to do what you want them to do. Better[…]

Recovery tips for a COVID-19 World. As communities begin to open up, will associations return to business as usual? Or will they see it as a chance to innovate? GrowthZone has compiled a thought-provoking strategic planning resource for your membership organization to use as you develop your own COVID-19 recovery plan. Topics Include: Reassess Your Value Proposition End the One-Size-Fits-All Membership Innovate Your Events Be the Voice of Your Community And more! The Recovery Kit for associations is continually being updated[…]

ADDITIONAL RESOURCES Get the slide deck » COVID-19 Resources for Associations and Chambers » Are you ready to love your member management software? Contact us to schedule a no-obligation product demo now. 800-825-9171, option 1 Crisis Communication Strategies for Associations Strengthen Your Membership with Proactive Crisis Communication Strategies When a crisis hits, communicating with members is critical. Providing information that is relevant and doesn’t waste their time is an opportunity to share key messaging, gain trust,[…]

COVID-19 has changed everything… And that’s posing a pretty big challenge for everyone – including associations. GrowthZone’s free resource guide for association professionals provides a wealth of tips and how-tos for navigating and embracing the shift from in-person engagement to digital engagement. The guide offers quick tips, as well as deep dives into topics such as: Building trust through content marketing Conducting member surveys Selling memberships online Video conferencing from home Using Snapchat, TikTok, and LinkedIn[…]

You are what you write. From social media posts to emails – how and what you write represents your organization, and is key to articulating member value. Melynn Sight’s online writing workshop explores new writing tools and updated rules to help you navigate your organization’s communications in today’s climate.

How does your real estate association compare to others? The report contains specific strategies used by successful real estate associations to increase engagement rates, data on associations’ position on public policy advocacy, and predictions for consolidation of real estate associations. The report also highlights: What association pros think their members say about their association What association pros would like to see their organizations achieve Frequency of increasing dues Crisis communications plan preparedness[…]

Promote your association with our association-themed coloring book. Or use it yourself to enjoy the relaxing and popular hobby of coloring. This free download includes a coloring book-styled version of our popular Why Join an Association infographic. Get the fun Association Coloring Book now.

The world has changed. Has your association? There’s no reason to continue to play by 20th-century rules. Your members no longer need to show up to all your events to be engaged. Face-to-face meetings still have great value, but they aren’t the only way to build commitment and a sense of belonging. Our guide for associations, Why Member Engagement No Longer Means Face-to-Face, highlights several of the trends and tactics associations should be using to drive participation and engagement in the 21st century.

Increase member engagement AND keep spirits high! Quote Notes for Associations, is a collection of sharable member-friendly quotes that inspire and motivate. It includes several strategically-selected motivational quotes that can be used in blog articles, newsletters, and across all social media platforms. This printable piece is also designed to be the perfect addition to your office space.

How Does Your Association Compare to Others? This year’s survey results report includes up-to-date member statistics and insightful feedback from association professionals across the U.S. and Canada. Some of this year’s topics include: Association industry consolidation Crisis communications plans Dues increase frequency Employee turnover Legislative advocacy positioning Successful engagement methods Top retention programs and more!

Looking to get your association board “on board” with new association software? Use this blueprint to craft a presentation justifying the association management software investment and help the board understand the large-scale benefits of new association technology. With some planning, you can successfully get the board to recognize the value of intangible or indirect benefits of the best association software.

In this webinar presentation, “Unlocking the Secrets of Member Engagement,” Amanda Kaiser shares: How members of small to large organizations become engaged The specific value members need, based on their membership stage How members articulate the barriers to engagement