Knowledge Library

You are what you write. From social media posts to emails – how and what you write represents your organization, and is key to articulating member value. Melynn Sight’s online writing workshop explores new writing tools and updated rules to help you navigate your organization’s communications in today’s climate.

In this webinar presentation, “Unlocking the Secrets of Member Engagement,” Amanda Kaiser shares: How members of small to large organizations become engaged The specific value members need, based on their membership stage How members articulate the barriers to engagement

Grab some coffee and enjoy this fast-paced, Q&A webinar with Melynn Sight and the GrowthZone team. We looked at the 2020 Association Industry Survey Results and saw what your industry colleagues said about: Their most effective member-engagement tactics Association staff turnover rates Top association programs for successful member retention Association members’ opinions of association. Plus a LOT more!

Author and international speaker Kyle Sexton presents: “Make Your Members Famous (Think Like an Editor, Act Like a Journalist)”. Making association members famous for doing the things you want them to do attracts the type of association members you want and repels those you don’t. See how to move past WHAT you are selling and focus on WHO you are selling.

Membership strategist Melynn Sight presents: “Answering ‘So What?’. Your Organization’s Value Proposition”. She’ll explain how associations and chambers can make better connections with members to develop and deliver on a promise and a strong value proposition.

On-Demand Webinar for Association Professionals In this FREE on-demand webinar, membership expert Amanda Kaiser explains how membership organizations improved their new member renewal rates by over 9% — simply by using 4 strategies the most effective new-member onboarding programs rely on. Amanda talks about: creating a new-member engagement program. improving an existing onboarding program. understanding the link between underused programs and member engagement.

In her presentation, “Fueling Exceptional New Member Experiences,” Amanda helps association professionals: learn how to turn the renewal process entirely upside-down for better results. see why engaging new members within 3 days to 3 weeks is critical. walk away knowing the most powerful (yet most under-leveraged) key to engaging new members fast!

GrowthZone surveyed 1,000 association professionals across the U.S. and Canada. And the results aren’t what you think. This on-demand webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team reveals the first public look at the 2018 Association Trends Survey report. In this fast-paced Q&A, they explore the survey results including: what association executives wished their boards knew, health insurance coverage, renewal stats, member communication tactics, top challenges, and more.

What should you do when you are being outpaced by change? Or when your member market has changed significantly (and your association hasn’t)? Or when your very existence is threatened? During this program Mary shares advice on: • Promoting experimentation so volunteer leaders come to expect it • How pricing and packaging experiments are essential to your future • How to harness a 90-day sprint to create move-ahead gain • How tackling a member challenge head-on created a leap for one agriculture association

[Video] Membership pro, Frank Kenny, explains how associations should attract (and retain) members through social media. His goal? To help associations become more widely known, in a positive light, by the kind of audience that joins AND renews.

It’s tough to grow when you’re spending time on the little stuff. Just think about the time you spend entering information into spreadsheets. Then re-entering that same information someplace else. A little task is just that – a little task. But when you have a whole bunch of little tasks, it quickly adds up to a full day of doing something other than growing your Association. Learn how to do more in less time with GrowthZone AMS.

You want to grow. You need to grow. But you’re finding it challenging to identify and market to prospects. Not to mention close the sale. “SALE?” That’s right, SALE. You might not want to admit it, but you’re in the business of selling. You sell memberships, renewals, sponsorships, certifications and more. But to be successful, you have to manage and keep track of the sales process. That’s where GrowthZone Association Management Software comes in.