Knowledge Library

How does your chamber compare? See what over 500 chamber pros had to say. Frank Kenny digs deep into the 2022 Chamber Industry Survey Results and discusses recommendations, ideas, and tips related to what you and your peers had to say about: – Operating budgets – Value propositions – Innovation/new services – Reinstatement strategies And a LOT more!

What is the difference between an investor and a member? Find out the answer from “Members vs. Investors”, an on-demand webinar with author and international speaker Kyle Sexton In this webinar, Kyle walks us through a finely tuned system for determining who is a member and who is an investor. He also reveals the triggers that generate excitement for partnering with your chamber or association. An author and award-winning association and chamber strategist, Kyle is an authority on membership development and his experience lends[…]

Members say today’s virtual conferences are missing one key element. Networking! Amanda Kaiser and Matchbox Virtual Media recently teamed up with a group of association professionals to develop new networking strategies for virtual and in-person events. Take a look as Amanda shares what worked (and what didn’t). Takeaways: Adding the right networking opportunities to improve the value of your virtual and in-person events. Methods to tamp down your member’s networking anxiety (and your own). Get a behind-the-scenes peek at the[…]

Shari joins the GrowthZone team, discussing how to reignite volunteer leadership and development. She also explains how to streamline volunteer recruitment using opportunity profiles. Takeaways: Understand what volunteering looks like in today’s environment Identify the best matches for volunteer sustainability Using volunteer development as a member engagement tool

In this webinar, Cathi Hight discusses strategies to “re-recruit” dropped members with a win-back campaign. Cathi explains: ✭ The forgotten lifecycle of membership ✭ How to overcome “re-recruitment” challenges ✭ Elements of successful win-back campaigns ✭ The 4-step process to launch a targeted campaign

Melynn Sight explains how to take a fresh look at your organization’s value proposition and evaluate if you’re effectively communicating your value to your members. The session encourages participants to consider: ✭ Are you known for something that gets your members’ attention? ✭ Do they know what your Breakthrough Value is? ✭ Does your brand need a reboot? Get ready to question everything, to set your organization apart, and to make your members know you for something specific and unique.

Melynn Sight and the GrowthZone team explain how chamber and association pros can differentiate strategy from planning and understand the ins and outs of the strategic process. Key Takeaways: ✭ Key strategy and planning methods ✭ Why mission and vision are critical to strategy ✭ How to determine what information is critical to your future ✭ The Board’s role in executing a successful strategy ✭ How to define priority issues and convert them into goals ✭ How to monitor and advance the strategic plan

Increase your efficiency with “Powered Productivity: Super Tech Tools to Get Stuff Done,” with technology expert Beth Ziesenis (a.k.a. Your Nerdy Best Friend) Key Takeaways: Discover low-cost, high-value apps and tech tools that you can start using right away. Learn great tech tips and app ideas Get new ideas to increase efficiency, improve relationships and get things done!

We “know” our members and co-workers, but often struggle to understand the cultural nuances of dealing with people of different cultural backgrounds, religions, languages, sexual orientations, socioeconomic status, and more. Diversity expert Jessica Pettitt of Good Enough Now explains how to increase your comfort in interacting with people who are “not the same” as you are. TAKEAWAYS: ✭ Clarifying cultural differences to better function in a diverse organization ✭ Understanding how we can help ourselves respect each other ✭[…]

Join the GrowthZone team and engagement expert, Melynn Sight for the live webinar, “Do Your Research. Survey with Purpose.” Learn new strategies for conducting member surveys: ✭ Get more members to take your survey ✭ Decisions to make before you develop survey questions ✭ Anatomy of a survey – questions to ask, formats to consider ✭ Turn survey insights into action

See what over 100 Real Estate Association Pros Had to Say. In this recorded webinar, the GrowthZone team and Meighan Harris of Bonita Springs/Estero Realtors®. take an in-depth look at the 2021 Real Estate Association Trends Survey findings. Watch and learn what other association pros had to say about: MLS Ownership The shift to virtual events #1 job challenge COVID’s impact on relocation …and much more.

See what over 300 Chamber Pros Had to Say. In this recorded webinar, the GrowthZone team and membership pro, Frank Kenny take an in-depth look at the 2021 Chamber Trends Survey findings. Watch and learn what other chamber pros had to say about: Top non-dues revenue sources The shift to virtual events #1 job challenge COVID’s impact on member engagement …and much more.