Knowledge Library

If you’ve ever been frustrated by the lack of response to surveys, association programs, events, and even renewals, this session will shed light on what’s wrong and how to fix it.

The statistics prove it. Leveraging email automation improves member recruitment and retention rates. Author and international speaker Kyle Sexton discusses how to get “New Members in Your Inbox.” Takeaways: • How to implement a successful automated email marketing campaign • Best practices for membership marketing • Effective email timing and sequences • and more

GrowthZone is excited to welcome back Holly Duckworth, author of Ctrl+Alt+Believe: Reboot Your Association For Success, as she shares stories and strategies to help you: Evaluate the beliefs that are controlling and holding back your membership organization. Expand your ability to embrace and implement alternate solutions. Attract and inspire the right staff and volunteers from the heart.

When looking for new members or sponsors, it’s hard to know where to start. Your next great supporter seems like they could come from anywhere. But what if there was a way to narrow your search? Join GrowthZone and marketing expert Beth Brodovsky to learn strategies for finding the right audience, message, image, and experience for your membership organization. Key Learning/Take Aways: What membership organizations gain from focusing their brand How to evaluate audiences and choose where to focus How to approach researching[…]

Authors Mary Byers & Harrison Coerver joined GrowthZone to talk about the realities facing today’s associations and chambers. They shared practical approaches for leading and managing membership organizations to prosper.

Demographic shifts have changed the landscape – Millennials and Gen Zs now comprise 75% of the workforce and your communities and customers are more diverse than ever. Join GrowthZone and member development expert Cathi Hight as we explore: Why will Next Gen professionals engage with your organization? Do Millennials and Gen Zs see you as being essential? How do you engage the next generation of leaders? In this session, you’ll learn strategies to attract, engage, and retain these members. Webinar Slides (PDF)

Promoting your organization’s programs and events is time-consuming and expensive work. Whether you have a comprehensive team or are a department of one, it’s hard to get beyond your audience and reach new people. Join GrowthZone and nonprofit marketing expert Beth Brodovsky as we discuss highly effective communication tools that will improve your marketing reach. You’ll learn how to: – Identify great candidates for ambassadors to share your story – Choose what types of tools to provide – Decide what format to deliver your[…]

Often new members get stuck. They may read, listen, and watch, but they never start to participate in events, networking, or in our online communities. It’s frustrating, because more members participating means more energy in your organization.

Research shows that by catching your new members’ attention within the first three days to three weeks of joining, you’ve got a much better chance of getting them on the path to lifelong engagement. Join GrowthZone and Amanda Lea Kaiser, author and member engagement strategist, as we reveal the critical go and no/go decisions new members make at this stage of the member journey:

Get our new-member onboarding and touchpoint schedule for associations. Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Our free informative New-Member Onboarding Checklist and Schedule walks you through an effective onboarding plan and schedule that will result in higher retention and engagement.

This is a bad day with technology:

Don’t just build it and forget it; update your association’s website to make it rock. In theory, websites are built to attract visitors, convert leads, and delight those who visit with rich, relevant content, right? So why are so many association websites merely electronic brochures? If your bounce rate is high, your conversion rates low, and your traffic flat, it might be time to update your site to become a thought-leadership resource instead. It’s a fact that as websites are updated, traffic starts to climb — both for unique[…]