GrowthZone Case Study - New Mexico Society of Association Executives

Case Study: New Mexico Society of Association Executives

New Mexico Society of Association Executives
Albuquerque, NM
Jason Espinoza, Executive Director

Giving Member Organizations the Tools to Succeed

The New Mexico Society of Association Executives (NMSAE) understands that a supportive network is crucial for the success of association professionals and their organizations. In fact, NMSAE has been promoting the professional growth of association executives since 1963 and currently serves more than 70 members. According to NMSAE Executive Director Jason Espinoza, GrowthZone Association Management Software has been at the forefront of helping member organizations succeed.

Here’s what Jason has to say:

The Challenge
When I took over as Executive Director of NMSAE, the first thing I did was ask our members about their experiences (both good and bad). What I kept hearing was that it was difficult to register for events and frustrating to find event information. Overall, our user experience was poor. On top of that, it was difficult to access records and information about our members.

The Solution
I previously used GrowthZone products when I worked at two prior associations. The experience I had with GrowthZone prompted me to contact their consultants so I could walk them through our current predicament. Our conversation made me confident that GrowthZone features related to event registration, member management, member directories, and the website were exactly what we needed to create a more user-friendly interface for our members.

The Process
The onboarding process with the GrowthZone team was tremendously helpful—from walking me through how to create events, to designing the website, to creating the member directory and setting up the billing and payment system. Every step of the way, a GrowthZone partner was there to assist me.

The Results
After the launch of the new website and the entire GrowthZone interface, our members were amazed. At each program we hosted, members would talk about how easy it is to register for events and how easy it is to make online payments. They commented on how the new GrowthZone system encouraged and assisted their engagement with our association.

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“I look forward to working with GrowthZone for years to come (never thought I would ever say that about an AMS).”

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Chris Studebaker
CEO, REALTOR® Association of the Fox Valley

“We are a small staff, and the GrowthZone platform allows us to do more in less time, so now we can exceed the expectations of our chapters and individual members.”

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Matt Levine
Association Management Consultant, American Subcontractors Association

“GrowthZone customer service is excellent. They were with us every step during the transition to a new payment processing system.”

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Angela Hubbard
Executive Director, NARI Metro DC

It makes keeping track of our membership and events a breeze! Everything is posted in real time, and it’s so much easier than working from a spreadsheet! And it syncs with our website, giving users an easy way to find our members, events and job openings.

Tiffany Brightwell
Tiffany Brightwell
President - ABC (Associated Builders & Contractors) North Alabama Chapter
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