Don’t just build it and forget it; update your association’s website to make it rock.
In theory, websites are built to attract visitors, convert leads, and delight those who visit with rich, relevant content, right?
So why are so many association websites merely electronic brochures?
If your bounce rate is high, your conversion rates low, and your traffic flat, it might be time to update your site to become a thought-leadership resource instead. It’s a fact that as websites are updated, traffic starts to climb — both for unique visitors as well as returning visitors.
Want to know if it’s time to update your site?
Read our free eBook, Does Your Website Make the Cut? and learn some tips to determine if a website update should be in your future.