Knowledge Library
Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.
Is your digital community brimming with potential, but you’re unsure how to inspire members to engage more actively? Join GrowthZone for this exclusive 1-hour webinar, where we’ll explore practical strategies to turn passive participants into active, dedicated contributors. We’ll plunge into the three critical stages of community engagement: Skimmers, Swimmers, and Divers. Discover what motivates each group, their unique needs, and how to guide them from one stage to the next. We’ll explore: Engaging Skimmers with digestible,[…]
In today’s fast-paced, digital world, true organizational growth is rooted in human connection. Join community expert Peter Hodgen to discover how the power of human relationships fuels collective progress, fosters shared responsibilities, and builds an ecosystem where everyone can see personal value and feel invested in the online community’s success. We’ll explore: Setting a clear vision for success. Fostering collaboration and accountability. Ensuring members recognize their contribution. Tracking collective and individual[…]
The welcome email is the most important email you will send to a new association member. Download and read the guide, The Power of the Welcome Email. You’ll learn: How to reinforce a new member’s decision to join your association The importance of an email subject line Why a ‘no-reply’ email address is not okay
Join GrowthZone and membership-expert Frank Kenny, as we explore the transformative potential of artificial intelligence in enhancing your content strategies. In this session, you will: Discover how AI tools can streamline content creation, Generate ideas to produce finished pieces, and Learn how to seamlessly integrate AI content creation strategies into your daily operations to boost efficiency and engagement.
Ideal for ALL Membership Pros! Jim Matthis explains how to stop selling memberships and start selling value. The presentation is for all association or chamber staff. Anyone who interacts with members or prospects on any level will benefit, regardless of their job title or organization size. Learn how to: Communicate value by differentiating between membership benefits and features. Alleviate “dinosaur” practices and policies. Improve the effectiveness of cold calls. Identify benefits valued by members and prospects. Design and[…]
Join GrowthZone and Leona D. Scott, President of JEP Marketing Communications, as we explore: The three types of content to grow your association membership and how to craft each type. How to use the power of automation to convert more prospects into new members. The key criteria for content that keeps members renewing year after year.
When you have a whole bunch of little tasks, it quickly adds up to a full day of doing something other than growing your Association. Learn how to do more in less time with GrowthZone AMS.
If you’re curious what other association pros think – this session is for you. Join membership-expert Shari Pash and GrowthZone as we review the 2024 Association Survey Results and share trends, ideas, recommendations, and tips related to what your peers have to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more!
Is your association making the impact you want to make? As we move through an ever-changing business environment, now is the time to secure a strong foundation for growth by creating a purposeful path of member engagement for your association. Learn how to maximize your member database as membership industry coach and trainer, Shari Pash, joins GrowthZone for “Intentional Membership Growth”.
If you’re curious what other chamber pros think – this session is for you. Join chamber-expert Frank Kenny and GrowthZone as we review the 2024 Chamber Survey Results and share trends, ideas, recommendations, and tips related to what your peers have to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more!
If you’ve ever been frustrated by the lack of response to surveys, association programs, events, and even renewals, this session will shed light on what’s wrong and how to fix it.
The statistics prove it. Leveraging email automation improves member recruitment and retention rates. Author and international speaker Kyle Sexton discusses how to get “New Members in Your Inbox.” Takeaways: • How to implement a successful automated email marketing campaign • Best practices for membership marketing • Effective email timing and sequences • and more