Knowledge Library
Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.
Frank Kenny joins us to dig into the 2023 Chamber Industry Survey Results and ideas, recommendations, and tips related to what your chamber peers had to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more! Recent Blog Posts from Frank Kenny: Why Didn’t You Tell Me? A Better Way to Reach Your Audience Your Chamber Has More Potential Than You Realize, Part 1 Your Chamber Has More Potential Than You Realize, Part 2
As a membership professional, you probably spent 2022 re-launching live events, managing members, and leading your leaders. With all that multitasking, you were likely way too busy to keep up with all the latest technology that will make your life easier. Beth Z. (aka Your Nerdy Best Friend) presents another highly-entertaining, information-rich webinar to help us all stay ahead of the technology curve. Limber up your note-taking fingers for actionable technology tips for: streamlining your work making your life easier helping[…]
Wrap up the year with strong outcomes and start the new year with an intentional membership focus. In this virtual training, we discuss five areas to focus on as the year comes to a close and you prepare for the year ahead.
How do you find potential members? When is the right time to ask them to join? What happens next? What encourages them to stay with you for the long-term?
It’s time to move away from networking to building networks. The pandemic changed the landscape — the need to connect is still there, but the expectations have shifted. Watch as member development expert Cathi Hight explores: Networking 4.0 and the shift away from traditional networking events. How you can revamp programming to meet members’ diverse needs and expectations. Strategies to help members “network on purpose,” stop chasing unicorns, and build relationship assets. Resources:[…]
You’ve joined LinkedIn, how are you using it to leverage member and business relationships? Join membership industry coach and trainer, Shari Pash as she logs into LinkedIn and walks you through how to use this powerful tool to your advantage!
Yes, it IS possible to grow revenue and stress less. Membership professionals are struggling to keep their own sanity while serving their members with presence. Mindfulness expert Holly Duckworth shows you how to do both in “Grow Revenue & Stress Less.” As Holly’s gift to you, use this mindful mini-poster at home and at work to remind you how to be mindful in every moment: Visit Holly’s Website and Explore Holly’s Books:
Associations and chambers are constantly creating content — from articles, conference sessions, webinars, press releases, and research reports to industry guidelines, advocacy talking points, and more — this webinar will help you make the most of your content investments. In this webinar, you will learn: • What content is best to repurpose, • To think more strategically about your content, and • How to use your content to reach and engage members and prospective members.
There are good days and there are bad days. And, then there is every day. The stress of living today requires us to have stress reduction and focus techniques. Mindfulness teaches you how to be fully present in each experience to become your best self. Holly Duckworth shares the many tools available to you to intentionally create more good days than bad. In this session, you’ll: Bust myths and misunderstandings about what mindfulness is. Learn how stress reduction increases focus and happiness. Choose one applied mindfulness[…]
Members have so many choices for products and services — how do you get them to choose you? In other words, if everyone sells pens, “Why should they buy YOUR pen?” Look at your business in a new way as Value Proposition Expert & Author, Melynn Sight, joins GrowthZone for “Sell Me This Pen: Pivotal Moments that Overcome Member Indifference.” This fast-paced webinar will get you laser-focused on how to use a value proposition as your strongest sales tool.
How does your chamber compare? See what over 500 chamber pros had to say. Frank Kenny digs deep into the 2022 Chamber Industry Survey Results and discusses recommendations, ideas, and tips related to what you and your peers had to say about: – Operating budgets – Value propositions – Innovation/new services – Reinstatement strategies And a LOT more!
What is the difference between an investor and a member? Find out the answer from “Members vs. Investors”, an on-demand webinar with author and international speaker Kyle Sexton In this webinar, Kyle walks us through a finely tuned system for determining who is a member and who is an investor. He also reveals the triggers that generate excitement for partnering with your chamber or association. An author and award-winning association and chamber strategist, Kyle is an authority on membership development and his experience lends[…]