Knowledge Library

In this informative, on-demand session, membership pro, Frank Kenny, talks about marketing automation and the benefits of implementing it at associations and chambers of commerce. Frank explains: Why it works How it works Who to target What to include Scheduling Watch on-demand to learn how strategic email campaigns using marketing automation will help you attract and retain members.

In this action-packed, on-demand session, Your Nerdy Best Friend (aka Beth Z) reveals dozens of sites and apps to help you elevate the quality of your marketing materials and social media posts. Learn how to: Make professional-level multimedia pieces in less than two minutes Add depth and interest to boring social media posts Transform ordinary photos into works of art Create infographics for little or no cost Watch on-demand to see simple tools that will help take your organization’s marketing to the next level!

Revitalize your tactics for sponsor retention. Author and international speaker Kyle Sexton shares strategies to maintain sponsor revenue in a challenging economy. He answers the question, “What do sponsors actually want?” An author and award-winning association and chamber strategist, Kyle’s experience lends itself to insightful thinking and creative solutions and his tactics for sponsor retention bring a fresh perspective to revenue strategy.

Your Nerdy Best Friend (aka Beth Z) explains how to stay connected AND productive without spending hours on never-ending video conferences. Key Takeaways: Learn ways to cut down on time-wasting meetings and increase productive hours. Discover 5, easy-to-implement, proven techniques for focus and time management. See collaboration tools that will help you work with your colleagues even if you’re not sharing an office. BONUS: Turn ideas into action with a practice productivity technique to help you cross something off your list[…]

Online meetings don’t have to be awkward or dull. Join membership expert, Amanda Kaiser for this on-demand “show-and-tell” demonstrating how to energize participants during virtual events. In this fun, interactive presentation, see how to host engaging meetings on interactive platforms such as Zoom. Learn how to: – host meetings for anywhere from 13–300 participants. – leverage break-out rooms for attendee collaboration – cultivate productive agendas – and more.

Working from home is a popular benefit for employees, but it’s even more popular with hackers. The work-from-home mobilization has amplified cybersecurity risks for organizations AND their employees. Cybercriminals recognize the opportunity provided by the shift to a largely remote workforce and have exploited the resulting chaos. Association liability and risk expert, Brian Haney, CAE explains practical steps to keep both your home and your organization cyber resilient. Brian discusses: The current state of cybersecurity in[…]

From the lobby to the C-suite, every association employee plays a role in new-member recruitment. Author and reinvention pro, Jim Matthis explains how to leverage individual personality traits to get association staff comfortable wearing their “sales hat.”

Ideal for associations and chambers of any type or size. Kyle discusses tactics of association leaders who pivot successfully, the correlation between building value and converting offers, strategies for relating to members, and more.

Didn’t attend Part 1? No worries. Part 2 is a stand-alone, equally valuable presentation. In Part 1 of Write Like a Rockstar, Melynn Sight shared the necessary mindset and approach to adopt for “rockstar-level” writing. In Part 2, she She shares proven practices to: Use an organized system to create relevant content for members Work within a set of rules to help you consider how (and how often) to communicate. Avoid saying the same message over and over by using alternatives to get members to do what you want them to do. Better[…]

ADDITIONAL RESOURCES Get the slide deck » Are you ready to love your member management software? Contact us to schedule a no-obligation product demo now. 800-825-9171, option 1 Crisis Communication Strategies for Associations Strengthen Your Membership with Proactive Crisis Communication Strategies When a crisis hits, communicating with members is critical. Providing information that is relevant and doesn’t waste their time is an opportunity to share key messaging, gain trust, and demonstrate value. Learn how to engage members[…]

You are what you write. From social media posts to emails – how and what you write represents your organization, and is key to articulating member value. Melynn Sight’s online writing workshop explores new writing tools and updated rules to help you navigate your organization’s communications in today’s climate.

In this webinar presentation, “Unlocking the Secrets of Member Engagement,” Amanda Kaiser shares: How members of small to large organizations become engaged The specific value members need, based on their membership stage How members articulate the barriers to engagement