Associations Day and Poison Prevention Month are just a couple of this year’s March holidays. Holiday observances are a great way to keep your association’s social media feeds active. Check out these March themes to get you started: Monthly Observances Women’s History Month Colorectal Cancer Awareness Month Irish American Heritage Month National Nutrition Month National Kidney Month 30 More Ideas for Chamber Social Media Posts Weekly Observances Mar 18-24 Poison Prevention Week Daily Observances (add full date as you did […]

You may not realize it, but you’re in the business of selling. Think about it. You sell memberships. Renewals. Sponsorships. Certifications. And conference registrations. Get the idea? But how do you really succeed in sales? It starts with being able to track and manage the sales process. Using a sales funnel, anyone can master the art of cultivating and closing sales. Watch a quick video about the GrowthZone AMS Sales Funnel Management Module » Not sure what a sales funnel […]

Half of Americans are under age 30 and millennials have become the largest share of the U.S. workforce. millennial noun [mil-len-ee-uh l] A person born in the 1980s or 1990s, especially in the U.S.; a member of Generation Y Young professionals (aka Millennials) are the future of member-based organizations. In order to survive, chambers must learn to reach young professionals and adapt to their culture. Myth: Millennials are not willing to join or take an active role in an association.  Fact: They’re willing, but participation needs […]

From pistachios to polar bears, February is full of random (and not-so-random) holidays. Holiday observances are a great way to keep your association’s social media feeds active. We’ve shared several February themes to get you started: Monthly Observances American Heart Month Black History Month Canned Food Month Great American Pie Month National Cherry Month National Children’s Dental Health Month National Grapefruit Month National Weddings Month 30 More Ideas for Chamber Social Media Posts » Weekly Observances Feb 4-10 Burn Awareness […]

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. Keep your website at the top of search engine results through blogging. Download How to Write an Association Blog People Will Read. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article Use an attention-grabbing headline Be time-sensitive – no one wants old news Stick to […]