Professional Association Goal-Setting | SMART Goals for Associations

How to Set Realistic Goals for Associations

building blocks with target on topGoal setting isn’t always easy. And achieving goals is even trickier.

There are broad goals and short-term goals. Often times a broad goal can be achieved with a series of short-term goals. The key to success is to set a solid foundation from the beginning.

Enter the SMART goal process.

S = Specific What do I want to accomplish?

The goal should be clear and concise. Think of the 5 Ws: Who, What, When, Why, and Where. A specific goal has a greater chance of being achieved than a general goal.

M = Measurable How will I measure success and how will I know I achieved it?

There should be a way to track your progress. If you can’t measure it, you can’t manage it. Plus, keeping track and seeing progress can be motivating.

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A = Achievable Can I realistically achieve the goal in the time provided?

Goal should be realistic and attainable. It’s okay to push yourself, but don’t make it impossible.

R = Relevant How does the goal align with my overall objective?

Linking your goal to something important ensures that it is rewarding and results-oriented.

T = Time-based How much time should I allow to reach my goal?

Your goal should have a time frame with a target date. Use the target date to plan backwards, outlining how much time per day, week, month, etc. you will dedicate. A time frame helps with motivation and keeps you accountable.

Following the SMART principles of goal-setting increases the probability of success.

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