The ROI of Smarter Association Management Software: Engagement Beyond Dues

Investing in a smarter AMS will support and strengthen your organization in your routine operations and far beyond. While maintaining daily tasks is a must, there are many other ways an AMS can extend your reach to members and grow your association. Some of these include tools to support digital advertising, fundraising, an online store, and sponsorship management that can revitalize your association’s work. A smarter AMS will help you engage members beyond dues and support you in implementing these tools.

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An important way to engage your members is through digital advertising. Member-based organizations offer every advertiser’s dream audience. Marketing through a membership organization provides advertisers with a valuable opportunity to target specific demographics.

Capitalize on your organization’s unique audience by selling online sponsorship and advertising options. While you are capturing your members’ attention, draw them in with an online store! If you are interested in selling merchandise on your website, the process can be easily managed with GrowthZone AMS, maximizing non-dues revenue with minimal staff effort.

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Continue to broaden your reach as an association through fundraising and online donations. Generating non-dues revenue is fluid. Many organizations never had donations on their radar until the pandemic; you never know when you might need it.

Manage fundraising campaigns for pledge-based and non-pledge donations; provide reporting and financial tracking to your staff and board. While bringing in dues revenue is important, you can also expand your non-dues revenue through sponsorship management.

From the prospecting stage through the sales cycle and beyond, a robust AMS makes sponsor sales and management a breeze – allowing you time to focus on maximizing their exposure.

Ryan Tucholski, CEO of the West Volusia REALTORS® Association says, “We wanted an AMS that would help automate our operations – without large upfront costs. Choosing GrowthZone was easy. It was like moving from a sandbox to a boardroom.”

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