Knowledge Library

Chamber of commerce professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 10th annual survey. Get the 2024 survey results report to see how your chamber compares: Challenges Reinstatement Strategies Non-Dues Revenue Sources Retention Rates, and More!

If you’re curious what other chamber pros think – this session is for you. Join chamber-expert Frank Kenny and GrowthZone as we review the 2024 Chamber Survey Results and share trends, ideas, recommendations, and tips related to what your peers have to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more!

If you’ve ever been frustrated by the lack of response to surveys, association programs, events, and even renewals, this session will shed light on what’s wrong and how to fix it.  Watch as member expert Beth Brodovsky helps you explore: • The differences between relationship and conversion marketing – and which to use when• The two marketing stages you need to move through before people can take action• How to discover what your key audiences consider a benefit• Which […]

GrowthZone welcomed back membership expert Shari Pash for a fast-paced 1-hour webinar full of fresh ideas and tools for membership growth, engagement, and retention. Learn 10 new strategies for: Recruiting sustainable new members Strengthening engagement Increasing retention

The statistics prove it. Leveraging email automation improves member recruitment and retention rates. Author and international speaker Kyle Sexton discusses how to get “New Members in Your Inbox.” Takeaways: • How to implement a successful automated, email marketing campaign • Best practices for membership marketing • Effective email timing and sequences • and more

Demographic shifts have changed the landscape – Millennials and Gen Zs now comprise 75% of the workforce and your communities and customers are more diverse than ever. Join GrowthZone and member development expert Cathi Hight as we explore: Why will Next Gen professionals engage with your organization? Do Millennials and Gen Zs see you as being essential? How do you engage the next generation of leaders? In this session, you’ll learn strategies to attract, engage, and retain these members. Webinar […]

Show the benefits of membership to your toughest prospects. We took the top six reasons to join a chamber and created a fun infographic designed for you to use to help you convince prospects to join your chamber. Want to put it to the test? Download the FREE infographic, Why Join a Chamber, and start using it as your go-to recruitment tool: Post it on your website Use it in your sales presentations Or simply email it to your prospect list […]

Often new members get stuck. They may read, listen, and watch, but they never start to participate in events, networking, or in our online communities. It’s frustrating, because more members participating means more energy in your organization. Member engagement strategist, Amanda Lea Kaiser, shares key insights from her new book “Elevating Engagement: Uncommon Strategies for Creating Thriving Member Communities”. See these participation strategies in action and leave with a bunch of ideas you can try with your members tomorrow! Presentation […]

Research shows that by catching your new members’ attention within the first three days to three weeks of joining, you’ve got a much better chance of getting them on the path to lifelong engagement. Join GrowthZone and Amanda Lea Kaiser, author and member engagement strategist, as we reveal the critical go and no/go decisions new members make at this stage of the member journey: See the many no and low-cost solutions to early member engagement. Learn the keys to gaining […]

Get our new-member onboarding and touchpoint schedule for associations. Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Our free informative New-Member Onboarding Checklist and Schedule walks you through an effective onboarding plan and schedule that will result in higher retention and engagement.

Show the benefits of membership to your toughest prospects. We took the top six reasons to join an association and created a fun infographic designed for you to use to help you convince prospects to join your association. Want to put it to the test? Download the FREE infographic, Why Join an Association, and start using it as your go-to recruitment tool: Post it on your website Use it in your sales presentations Or simply email it to your prospect list

It can seem overwhelming, and sometimes even impossible, to provide each member with a consistent and customized journey tailored to their specific needs. Watch this on-demand webinar to see how the Michigan West Coast Chamber of Commerce has maximized technology to provide truly remarkable experiences for new members, existing members, and sponsors. You’ll learn from proven strategies how to: • Create core processes • Establish clear accountability • Develop and customize project templates • Drive with data, and more! Whether […]