Knowledge Library

Members say today’s virtual conferences are missing one key element. Networking! Amanda Kaiser and Matchbox Virtual Media recently teamed up with a group of association professionals to develop new networking strategies for virtual and in-person events. Take a look as Amanda shares what worked (and what didn’t). Takeaways: Adding the right networking opportunities to improve the value of your virtual and in-person events. Methods to tamp down your member’s networking anxiety (and your own). Get a behind-the-scenes peek at the […]

Shari joins the GrowthZone team, discussing how to reignite volunteer leadership and development. She also explains how to streamline volunteer recruitment using opportunity profiles. Takeaways: Understand what volunteering looks like in today’s environment Identify the best matches for volunteer sustainability Using volunteer development as a member engagement tool

Young Professionals are an elusive bunch. This set of tip sheets will help your association recruit and engage them. The tip sheet bundle includes: 10 Reasons to Join an Association: The Perks of Association Membership for Young Professionals 8 Engaging Event Ideas: Fun Ideas for 20-Somethings 6-Step Plan for Recruiting: How Associations can Successfully Build a Young Professional Member Base  

In this webinar, Cathi Hight discusses strategies to “re-recruit” dropped members with a win-back campaign. Cathi explains: ✭ The forgotten lifecycle of membership ✭ How to overcome “re-recruitment” challenges ✭ Elements of successful win-back campaigns ✭ The 4-step process to launch a targeted campaign

Melynn Sight explains how to take a fresh look at your organization’s value proposition and evaluate if you’re effectively communicating your value to your members. The session encourages participants to consider: ✭ Are you known for something that gets your members’ attention? ✭ Do they know what your Breakthrough Value is? ✭ Does your brand need a reboot? Get ready to question everything, to set your organization apart, and to make your members know you for something specific and unique.

The GrowthZone team recently reviewed every submission from 6 years of the Chamber Innovation Competition. The result? A micro e-book showcasing 5 workforce development events and programs to prepare students for professional success. It features innovative, replicable, niche-specific programs and event ideas designed to help build the workforce pipeline and provide a launchpad for post-secondary success.

We “know” our members and co-workers, but often struggle to understand the cultural nuances of dealing with people of different cultural backgrounds, religions, languages, sexual orientations, socioeconomic status, and more. Diversity expert Jessica Pettitt of Good Enough Now explains how to increase your comfort in interacting with people who are “not the same” as you are. TAKEAWAYS: ✭ Clarifying cultural differences to better function in a diverse organization ✭ Understanding how we can help ourselves respect each other ✭ Addressing […]

Join the GrowthZone team and engagement expert, Melynn Sight for the live webinar, “Do Your Research. Survey with Purpose.” Learn new strategies for conducting member surveys: ✭  Get more members to take your survey ✭  Decisions to make before you develop survey questions ✭  Anatomy of a survey – questions to ask, formats to consider ✭  Turn survey insights into action

Every year, the Association Survey Results report is our most downloaded document for association pros. Read the 2021 report to see how your association compares: Membership growth,  retention, and engagement COVID impacts (on operations, events, non-dues revenue) Diversity and inclusion policies/practices The report also provides words of wisdom and comments from 100s of association professionals.  

It’s time to get comfortable with your organization’s talking points. Join GrowthZone and engagement expert, Melynn Sight for the on-demand webinar, “The Member and the Message” to learn how to communicate consistent, relevant, and simple messaging to your members. Key takeaways from the session: Actual examples of how membership leaders can deliver memorable messages about the value of their organizations. A set of questions and a framework to follow instead of starting with a blank sheet of paper. A thought […]

When members find themselves struggling in a tough economy, a crisis, or facing major policy changes that affect their business, your builder association can demonstrate leadership by helping members look beyond a short-term bump in the road. This guide for builder associations is loaded with tips and strategies you can implement immediately to assist, strengthen, and grow your membership. Chapters in the guide include: Builder Associations Can Offer Great Support Targeting Every Generation Communicate Your Association’s Value Social Media Strategy […]

Tips for Teeing Up a Low-Touch Golf Event: Golf tournaments and events are a huge source of non-dues revenue for associations and chambers. That’s why we’ve assembled a multitude of tips for putting on a low-touch golf event — including a section with links to how-tos specific to ChamberMaster and GrowthZone software users. The practical tips in this golf guide include: Marketing the Event Online Registration The Check-In Process On the course Meals/Banquet Awards & Prizes