Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

ON DEMAND: Energizing Virtual Events with Amanda Kaiser

Online meetings don’t have to be awkward or dull. Join membership expert, Amanda Kaiser for this on-demand “show-and-tell” demonstrating how to energize participants during virtual events. In this fun, interactive presentation, see how to host engaging meetings on interactive platforms such as Zoom. Learn how to: – host meetings for anywhere from 13–300 participants. – leverage break-out rooms for attendee collaboration – cultivate productive agendas – and more.

ON-DEMAND: 8 Ways to Leverage Personality Traits to Sell Memberships

From the lobby to the C-suite, every association employee plays a role in new-member recruitment. Author and reinvention pro, Jim Matthis explains how to leverage individual personality traits to get association staff comfortable wearing their “sales hat.”

White-Labeled Articles to Use Now

Member-facing content for your blog, newsletters, and website. Think about the time it takes to develop value-added content for your members – researching, writing, editing, proofreading, and designing – it can be daunting. It’s why we created a kit of four white-labeled articles you can send to your members courtesy of your association. It’s bundled together as a “Professional Success Kit.” You can use the professionally-written articles as a bundle, individually, or as inspiration for materials you develop yourself. The […]

Melynn Sight ON-DEMAND: Write Like a Rockstar – Part 2

Didn’t attend Part 1? No worries. Part 2 is a stand-alone, equally valuable presentation. In Part 1 of Write Like a Rockstar, Melynn Sight shared the necessary mindset and approach to adopt for “rockstar-level” writing. In Part 2, she She shares proven practices to: Use an organized system to create relevant content for members Work within a set of rules to help you consider how (and how often) to communicate. Avoid saying the same message over and over by […]

How to Thrive During and After a Pandemic

Recovery tips for a COVID-19 World. As communities begin to open up, will associations return to business as usual? Or will they see it as a chance to innovate? GrowthZone has compiled a thought-provoking strategic planning resource for your membership organization to use as you develop your own COVID-19 recovery plan. Topics Include: Reassess Your Value Proposition End the One-Size-Fits-All Membership Innovate Your Events Be the Voice of Your Community And more! The Recovery Kit for associations is continually being updated […]

Association Crisis Communications Strategies

Melynn Sight ON-DEMAND: Crisis Communications

ADDITIONAL RESOURCES Get the slide deck » COVID-19 Resources for Associations and Chambers » Are you ready to love your member management software? Contact us to schedule a no-obligation product demo now. 800-825-9171, option 1 Get a Demo Crisis Communication Strategies for Associations Strengthen Your Membership with Proactive Crisis Communication Strategies When a crisis hits, communicating with members is critical. Providing information that is relevant and doesn’t waste their time is an opportunity to share key messaging, gain […]

From In-Person to Digital Engagement

COVID-19 has changed everything… And that’s posing a pretty big challenge for everyone – including associations. GrowthZone’s free resource guide for association professionals provides a wealth of tips and how-tos for navigating and embracing the shift from in-person engagement to digital engagement. The guide offers quick tips, as well as deep dives into topics such as: Building trust through content marketing Conducting member surveys Selling memberships online Video conferencing from home Using Snapchat, TikTok, and LinkedIn Get the free resource […]

Melynn Sight ON-DEMAND: Write Like a Rockstar

You are what you write. From social media posts to emails – how and what you write represents your organization, and is key to articulating member value. Melynn Sight’s online writing workshop explores new writing tools and updated rules to help you navigate your organization’s communications in today’s climate.

2020 Real Estate Association Industry Survey Results

How does your real estate association compare to others? The report contains specific strategies used by successful real estate associations to increase engagement rates, data on associations’ position on public policy advocacy, and predictions for consolidation of real estate associations. The report also highlights: What association pros think their members say about their association What association pros would like to see their organizations achieve Frequency of increasing dues Crisis communications plan preparedness Employee turnover rates and more!

Association Coloring Book

Promote your association with our association-themed coloring book. Or use it yourself to enjoy the relaxing and popular hobby of coloring. This free download includes a coloring book-styled version of our popular Why Join an Association infographic. Get the fun Association Coloring Book now.

Why Member Engagement No Longer Means Face-to-Face

The world has changed. Has your association? There’s no reason to continue to play by 20th-century rules. Your members no longer need to show up to all your events to be engaged. Face-to-face meetings still have great value, but they aren’t the only way to build commitment and a sense of belonging. Our guide for associations, Why Member Engagement No Longer Means Face-to-Face, highlights several of the trends and tactics associations should be using to drive participation and engagement in the […]

2020 Association Industry Survey Results

How Does Your Association Compare to Others? This year’s survey results report includes up-to-date member statistics and insightful feedback from association professionals across the U.S. and Canada. Some of this year’s topics include: Association industry consolidation Crisis communications plans Dues increase frequency Employee turnover Legislative advocacy positioning Successful engagement methods Top retention programs and more!