Knowledge Library

It can seem overwhelming, and sometimes even impossible, to provide each member with a consistent and customized journey tailored to their specific needs. Watch this on-demand webinar to see how the Michigan West Coast Chamber of Commerce has maximized technology to provide truly remarkable experiences for new members, existing members, and sponsors. You’ll learn from proven strategies how to: • Create core processes • Establish clear accountability • Develop and customize project templates • Drive with data, and more! Whether […]

Frank Kenny joins us to dig into the 2023 Chamber Industry Survey Results and ideas, recommendations, and tips related to what your chamber peers had to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more! Recent Blog Posts from Frank Kenny: Why Didn’t You Tell Me? A Better Way to Reach Your Audience Your Chamber Has More Potential Than You Realize, Part 1 Your Chamber Has More Potential Than You Realize, Part 2

Medical & healthcare association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s survey. Get the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for association professionals.

Chamber of commerce professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 9th annual survey. Get the 2023 survey results report to see how your chamber compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for chamber professionals.

Association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 9th annual survey. Get the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for association professionals.

Wrap up the year with strong outcomes and start the new year with an intentional membership focus. In this virtual training, we discuss five areas to focus on as the year comes to a close and you prepare for the year ahead. Learn trends impacting: member engagement; member growth; as well as measurements, outcomes, and sustainability. View presentation slides (.pdf) More On-Demand Webinars with Shari Pash: “LinkedIn – Maximize Member Engagement and Strategic Recruitment” “Reignite Volunteer Leadership and Development”   […]

How do you find potential members? When is the right time to ask them to join? What happens next? What encourages them to stay with you for the long-term? In this fast-paced webinar, we’ll review key concepts in member recruitment and retention, like lead generation, the welcome series, the member value proposition, ladders of engagement, the difference between features and benefits, collection and use of data, and best practices in renewal cycles. Watch as member strategist Elizabeth Engel explores: Key […]

It’s time to move away from networking to building networks. The pandemic changed the landscape — the need to connect is still there, but the expectations have shifted.   Watch as member development expert Cathi Hight explores: Networking 4.0 and the shift away from traditional networking events. How you can revamp programming to meet members’ diverse needs and expectations. Strategies to help members “network on purpose,” stop chasing unicorns, and build relationship assets. Resources: https://hbr.org/2007/01/how-leaders-create-and-use-networks https://www.amazon.com/Get-Big-Things-Done-Connectional/dp/1137279788 https://theworldcafe.com/key-concepts-resources/world-cafe-method/ Power Up Austin: […]

You’ve joined LinkedIn, how are you using it to leverage member and business relationships? Join membership industry coach and trainer, Shari Pash as she logs into LinkedIn and walks you through how to use this powerful tool to your advantage! You’ll learn how to:• Stay front of mind with your members and business relationships, • Increase member engagement, warm referrals, and prospecting success, and • Stay abreast of trends that impact business and industry. Related Resources: BLOG: “How to Create […]

Yes, it IS possible to grow revenue and stress less. Membership professionals are struggling to keep their own sanity while serving their members with presence. Mindfulness expert Holly Duckworth shows you how to do both in “Grow Revenue & Stress Less.” As Holly’s gift to you, use this mindful mini-poster at home and at work to remind you how to be mindful in every moment: MINDFUL MINI-POSTER   Read Related Resources: [ON-DEMAND] “Chaos to Calm: Leading In A Crazy World” […]

Every year, the Real Estate Association Survey Results report is our most downloaded document for real estate association professionals. Read the 2022 report to see how your real estate association compares: Membership growth, retention, and engagement New service offerings Non-dues revenue sources The report also provides comments, advice, and common lessons learned from real estate association professionals.

Members have so many choices for products and services — how do you get them to choose you? In other words, if everyone sells pens, “Why should they buy YOUR pen?” Look at your business in a new way as Value Proposition Expert & Author, Melynn Sight, joins GrowthZone for “Sell Me This Pen: Pivotal Moments that Overcome Member Indifference.” This fast-paced webinar will get you laser-focused on how to use a value proposition as your strongest sales tool.