Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

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Tips to Engage Association Young Professionals

When polling our association contacts, the repetitive concern mentioned is “Increased pressure to recruit young professionals.” So, the question is, “How can associations get young professionals to engage?” Our 8-point guide, The Power of Young Professionals, tackles the challenge of engaging, recruiting, and retaining 20-somethings. Whether it’s Millennials or Gen Z, it’s time for associations to adapt to the changing membership landscape. In order to survive, it’s time for associations to abandon the status quo and try something new.

Effective Association Member Surveys

Increase member participation when conducting member surveys with a simple three-step process. Get the handy tip sheet with details on launching an effective association member survey. It’s packed with quick tips and best practices for gathering actionable survey results from your members.

Association Marketing Toolkit

The Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. It includes: Marketing Plan Basics: A practical guide for writing your association’s marketing plan. Member Surveys: The 3-step process for gathering actionable data from your members. How to Conduct a SWOT Analysis: Strengths, weaknesses, opportunities, and threats assessment tips.

Amanda Kaiser On-Demand Webinar

In her presentation, “Fueling Exceptional New Member Experiences,” Amanda helps association professionals: learn how to turn the renewal process entirely upside-down for better results. see why engaging new members within 3 days to 3 weeks is critical. walk away knowing the most powerful (yet most under-leveraged) key to engaging new members fast!

On-Demand: 2018 Association Trends Survey Report

GrowthZone surveyed 1,000 association professionals across the U.S. and Canada. And the results aren’t what you think. This on-demand webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team reveals the first public look at the 2018 Association Trends Survey report. In this fast-paced Q&A, they explore the survey results including: what association executives wished their boards knew, health insurance coverage, renewal stats, member communication tactics, top challenges, and more.

Financial and Insurance Associations Survey Report

The Financial and Insurance Associations Survey respondents shared details on everything from health insurance coverage to event attendance trends. They gave us a look at the inner-workings of their organizations with details on everything from mobile payments to the 7 things their board is doing that holds their association back.

2018 Association Trends Survey Report

1,000 association professionals across the U.S. and Canada gave us a look at the inner workings of their organizations. They shared details on everything from what they wished their board realized to operating budgets, plus a whole lot more! Take a look at the easy-to-read 2018 Association Survey Results now and see how your association compares.

Engaging the Disengaged Member

[Video] We all have those members who make their payments annually, but they rarely utilize your organization in any other way. Frustrating, isn’t it? Join membership expert and guest presenter, Shari Pash, for this recorded webinar, Engaging the Disengaged Member. Shari talks about strategies and tools that are essential to make an impact on the passive and disengaged member. Watch and learn about: Foundational tools for growth Multi-step retention programs Recruitment systems

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The Art of Dealing with Difficult People

You can’t change people, but you can change the way you deal with them. Association pros spend a lot of time diffusing uncomfortable situations. Whether it’s co-workers, members, or the board of directors, handling interactions with difficult people can be challenging and stressful. It doesn’t have to be. The Art of Dealing with Difficult People is a tip sheet to help you stay in control while reducing stress in the process. Get your complimentary copy of techniques that work. Soon […]

Membership Renewals: The Secret Sauce Revealed

If your association is struggling with a less-than-ideal membership renewal rate, it’s time to rethink your renewal process. Get our new handbook, Removing Membership Renewal Roadblocks, for quick and easy-to-implement renewal hacks you can implement immediately. You’ll learn: The top 5 reasons members don’t renew How to make your renewal emails work harder The simple formula for crafting an effective renewal message Plus many more pro tips

new member welcome email for associations

How to Write a Welcome Email for New Members

The welcome email is the most important email you will send to a new association member. Download and read the guide, The Power of the Welcome Email. You’ll learn: How to reinforce a new member’s decision to join your association The importance of an email subject line Why a ‘no-reply’ email address is not okay

Successful Association Event Promotion

Our guide, The How-To Guide to Successful Event Promotions, has budget-friendly tips to help maximize your association’s event registrations and increase attendance. It includes event promotion tips for: Planning & Goal Setting Messaging & Promotional Tactics Post-Event Marketing And much more! Putting on an event is no small task; these tips can be your blueprint for success.