Why Brand Identity Matters for Associations
What exactly is brand identity? (Spoiler alert: it’s more than just a logo.) Is a Brand Identity important for associations? […]
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How to Convert Association Prospects to Members
Frank Kenny outlines the strategic process for converting prospects to paid members. Have you put much thought into the journey […]
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New-Member Communications for Associations
Establishing a system for new-member communications is critical to association retention rates. It costs 7X more to get a new association […]
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2017 Association Industry Research Results
GrowthZone surveyed over 1,000 association professionals across the U.S. and Canada. We found out everything from their Top 5 recruitment methods […]
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How to Write an Association Mission Statement
Mission Statements are often overlooked or ignored. But, if an association is operating without one, or paying no attention to […]
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4 Social Media Tips for Associations
A successful association social media strategy doesn’t have to be a challenge. Simply follow the formula to navigate your way […]
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GrowthZone is ready for ASAE #MMCCon
At GrowthZone, we’re busy preparing for the #MMCCon ASAE Marketing, Membership, and Communications Conference (MMCC) in the heart of Washington, D.C. […]
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How to Write a Proclamation for Association Programs and Events
A proclamation is an official way for local government leaders to make an announcement. Although there are a few steps […]
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Association Marketing Plan Basics
When creating a marketing plan, many Associations miss the opportunity to clearly differentiate between a strategy and the other, necessary […]
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