When it comes to association marketing, differentiation is key. Identifying what makes your brand unique is critical to a successful strategy.
The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. It includes:
- Marketing Plan Basics: A practical guide for writing your association’s marketing plan.
- Member Surveys: The 3-step process for gathering actionable data from your members.
- How to Conduct a SWOT Analysis: Strengths, weaknesses, opportunities, and threats assessment tips.
Take a look at this chapter summary sneak peek:
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Taking time to regularly analyze these factors is an important part of strategic non-profit planning and analysis.
Organizations often use SWOT to determine if a project or strategy can be successful and/or is worthwhile. There are two key components to SWOT – internal and external factors. Strengths and Weaknesses are considered internal, while Opportunities and Threats are external.
The results of the SWOT Analysis should be used to determine what’s working and where improvements can be made. It also allows you to proactively see what issues may be on the horizon (positive and negative).
Download the Marketing Toolkit for details on how to conduct a SWOT analysis as well as execute other critical marketing activities.