Knowledge Library

Yes, it IS possible to grow revenue and stress less. Membership professionals are struggling to keep their own sanity while serving their members with presence. Mindfulness expert Holly Duckworth shows you how to do both in “Grow Revenue & Stress Less.” As Holly’s gift to you, use this mindful mini-poster at home and at work to remind you how to be mindful in every moment: Visit Holly’s Website and Explore Holly’s Books:

Associations and chambers are constantly creating content — from articles, conference sessions, webinars, press releases, and research reports to industry guidelines, advocacy talking points, and more — this webinar will help you make the most of your content investments. In this webinar, you will learn: • What content is best to repurpose, • To think more strategically about your content, and • How to use your content to reach and engage members and prospective members.

There are good days and there are bad days. And, then there is every day. The stress of living today requires us to have stress reduction and focus techniques. Mindfulness teaches you how to be fully present in each experience to become your best self. Holly Duckworth shares the many tools available to you to intentionally create more good days than bad. In this session, you’ll: Bust myths and misunderstandings about what mindfulness is. Learn how stress reduction increases focus and happiness. Choose one applied mindfulness[…]

Members have so many choices for products and services — how do you get them to choose you? In other words, if everyone sells pens, “Why should they buy YOUR pen?” Look at your business in a new way as Value Proposition Expert & Author, Melynn Sight, joins GrowthZone for “Sell Me This Pen: Pivotal Moments that Overcome Member Indifference.” This fast-paced webinar will get you laser-focused on how to use a value proposition as your strongest sales tool.

How does your chamber compare? See what over 500 chamber pros had to say. Frank Kenny digs deep into the 2022 Chamber Industry Survey Results and discusses recommendations, ideas, and tips related to what you and your peers had to say about: – Operating budgets – Value propositions – Innovation/new services – Reinstatement strategies And a LOT more!

What is the difference between an investor and a member? Find out the answer from “Members vs. Investors”, an on-demand webinar with author and international speaker Kyle Sexton In this webinar, Kyle walks us through a finely tuned system for determining who is a member and who is an investor. He also reveals the triggers that generate excitement for partnering with your chamber or association. An author and award-winning association and chamber strategist, Kyle is an authority on membership development and his experience lends[…]

Members say today’s virtual conferences are missing one key element. Networking! Amanda Kaiser and Matchbox Virtual Media recently teamed up with a group of association professionals to develop new networking strategies for virtual and in-person events. Take a look as Amanda shares what worked (and what didn’t). Takeaways: Adding the right networking opportunities to improve the value of your virtual and in-person events. Methods to tamp down your member’s networking anxiety (and your own). Get a behind-the-scenes peek at the[…]

Shari joins the GrowthZone team, discussing how to reignite volunteer leadership and development. She also explains how to streamline volunteer recruitment using opportunity profiles. Takeaways: Understand what volunteering looks like in today’s environment Identify the best matches for volunteer sustainability Using volunteer development as a member engagement tool

In this webinar, Cathi Hight discusses strategies to “re-recruit” dropped members with a win-back campaign. Cathi explains: ✭ The forgotten lifecycle of membership ✭ How to overcome “re-recruitment” challenges ✭ Elements of successful win-back campaigns ✭ The 4-step process to launch a targeted campaign

Melynn Sight explains how to take a fresh look at your organization’s value proposition and evaluate if you’re effectively communicating your value to your members. The session encourages participants to consider: ✭ Are you known for something that gets your members’ attention? ✭ Do they know what your Breakthrough Value is? ✭ Does your brand need a reboot? Get ready to question everything, to set your organization apart, and to make your members know you for something specific and unique.

Melynn Sight and the GrowthZone team explain how chamber and association pros can differentiate strategy from planning and understand the ins and outs of the strategic process. Key Takeaways: ✭ Key strategy and planning methods ✭ Why mission and vision are critical to strategy ✭ How to determine what information is critical to your future ✭ The Board’s role in executing a successful strategy ✭ How to define priority issues and convert them into goals ✭ How to monitor and advance the strategic plan

We “know” our members and co-workers, but often struggle to understand the cultural nuances of dealing with people of different cultural backgrounds, religions, languages, sexual orientations, socioeconomic status, and more. Diversity expert Jessica Pettitt of Good Enough Now explains how to increase your comfort in interacting with people who are “not the same” as you are. TAKEAWAYS: ✭ Clarifying cultural differences to better function in a diverse organization ✭ Understanding how we can help ourselves respect each other ✭[…]