Knowledge Library
Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.
The statistics prove it. Leveraging email automation improves member recruitment and retention rates. Author and international speaker Kyle Sexton discusses how to get “New Members in Your Inbox.” Takeaways: • How to implement a successful automated email marketing campaign • Best practices for membership marketing • Effective email timing and sequences • and more
GrowthZone is excited to welcome back Holly Duckworth, author of Ctrl+Alt+Believe: Reboot Your Association For Success, as she shares stories and strategies to help you: Evaluate the beliefs that are controlling and holding back your membership organization. Expand your ability to embrace and implement alternate solutions. Attract and inspire the right staff and volunteers from the heart.
Authors Mary Byers & Harrison Coerver joined GrowthZone to talk about the realities facing today’s associations and chambers. They shared practical approaches for leading and managing membership organizations to prosper.
Demographic shifts have changed the landscape – Millennials and Gen Zs now comprise 75% of the workforce and your communities and customers are more diverse than ever. Join GrowthZone and member development expert Cathi Hight as we explore: Why will Next Gen professionals engage with your organization? Do Millennials and Gen Zs see you as being essential? How do you engage the next generation of leaders? In this session, you’ll learn strategies to attract, engage, and retain these members. Webinar Slides (PDF)
Often new members get stuck. They may read, listen, and watch, but they never start to participate in events, networking, or in our online communities. It’s frustrating, because more members participating means more energy in your organization.
Research shows that by catching your new members’ attention within the first three days to three weeks of joining, you’ve got a much better chance of getting them on the path to lifelong engagement. Join GrowthZone and Amanda Lea Kaiser, author and member engagement strategist, as we reveal the critical go and no/go decisions new members make at this stage of the member journey:
Don’t just build it and forget it; update your association’s website to make it rock. In theory, websites are built to attract visitors, convert leads, and delight those who visit with rich, relevant content, right? So why are so many association websites merely electronic brochures? If your bounce rate is high, your conversion rates low, and your traffic flat, it might be time to update your site to become a thought-leadership resource instead. It’s a fact that as websites are updated, traffic starts to climb — both for unique[…]
It can seem overwhelming, and sometimes even impossible, to provide each member with a consistent and customized journey tailored to their specific needs. Watch this on-demand webinar to see how the Michigan West Coast Chamber of Commerce has maximized technology to provide truly remarkable experiences for new members, existing members, and sponsors. You’ll learn from proven strategies how to: • Create core processes • Establish clear accountability • Develop and customize project templates • Drive with data, and more! Whether[…]
Frank Kenny joins us to dig into the 2023 Chamber Industry Survey Results and ideas, recommendations, and tips related to what your chamber peers had to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more! Recent Blog Posts from Frank Kenny: Why Didn’t You Tell Me? A Better Way to Reach Your Audience Your Chamber Has More Potential Than You Realize, Part 1 Your Chamber Has More Potential Than You Realize, Part 2
As a membership professional, you probably spent 2022 re-launching live events, managing members, and leading your leaders. With all that multitasking, you were likely way too busy to keep up with all the latest technology that will make your life easier. Beth Z. (aka Your Nerdy Best Friend) presents another highly-entertaining, information-rich webinar to help us all stay ahead of the technology curve. Limber up your note-taking fingers for actionable technology tips for: streamlining your work making your life easier helping[…]
Wrap up the year with strong outcomes and start the new year with an intentional membership focus. In this virtual training, we discuss five areas to focus on as the year comes to a close and you prepare for the year ahead.
How do you find potential members? When is the right time to ask them to join? What happens next? What encourages them to stay with you for the long-term?