Knowledge Library
Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.
Join the GrowthZone team and engagement expert, Melynn Sight for the live webinar, “Do Your Research. Survey with Purpose.” Learn new strategies for conducting member surveys: ✭ Get more members to take your survey ✭ Decisions to make before you develop survey questions ✭ Anatomy of a survey – questions to ask, formats to consider ✭ Turn survey insights into action
See what over 100 Real Estate Association Pros Had to Say. In this recorded webinar, the GrowthZone team and Meighan Harris of Bonita Springs/Estero Realtors®. take an in-depth look at the 2021 Real Estate Association Trends Survey findings. Watch and learn what other association pros had to say about: MLS Ownership The shift to virtual events #1 job challenge COVID’s impact on relocation …and much more.
See what over 300 Chamber Pros Had to Say. In this recorded webinar, the GrowthZone team and membership pro, Frank Kenny take an in-depth look at the 2021 Chamber Trends Survey findings. Watch and learn what other chamber pros had to say about: Top non-dues revenue sources The shift to virtual events #1 job challenge COVID’s impact on member engagement …and much more.
See what over 400 Association Pros Had to Say. In this recorded webinar, the GrowthZone team and Teri Carden of Review My AMS take an in-depth look at the 2021 Association Trends Survey findings. Watch and learn what other association pros had to say about: Top non-dues revenue sources The shift to virtual events #1 job challenge COVID’s impact on member engagement …and much more.
In this informative, on-demand session, membership pro, Frank Kenny, talks about marketing automation and the benefits of implementing it at associations and chambers of commerce. Frank explains: Why it works How it works Who to target What to include Scheduling Watch on-demand to learn how strategic email campaigns using marketing automation will help you attract and retain members.
In this action-packed, on-demand session, Your Nerdy Best Friend (aka Beth Z) reveals dozens of sites and apps to help you elevate the quality of your marketing materials and social media posts. Learn how to: Make professional-level multimedia pieces in less than two minutes Add depth and interest to boring social media posts Transform ordinary photos into works of art Create infographics for little or no cost Watch on-demand to see simple tools that will help take your organization’s marketing to the next level!
Revitalize your tactics for sponsor retention. Author and international speaker Kyle Sexton shares strategies to maintain sponsor revenue in a challenging economy. He answers the question, “What do sponsors actually want?” An author and award-winning association and chamber strategist, Kyle’s experience lends itself to insightful thinking and creative solutions and his tactics for sponsor retention bring a fresh perspective to revenue strategy.
From the lobby to the C-suite, every association employee plays a role in new-member recruitment. Author and reinvention pro, Jim Matthis explains how to leverage individual personality traits to get association staff comfortable wearing their “sales hat.”
Ideal for associations and chambers of any type or size. Kyle discusses tactics of association leaders who pivot successfully, the correlation between building value and converting offers, strategies for relating to members, and more.
Grab some coffee and enjoy this fast-paced, Q&A webinar with Melynn Sight and the GrowthZone team. We looked at the 2020 Association Industry Survey Results and saw what your industry colleagues said about: Their most effective member-engagement tactics Association staff turnover rates Top association programs for successful member retention Association members’ opinions of association. Plus a LOT more!
On-Demand Webinar for Association Professionals In this FREE on-demand webinar, membership expert Amanda Kaiser explains how membership organizations improved their new member renewal rates by over 9% — simply by using 4 strategies the most effective new-member onboarding programs rely on. Amanda talks about: creating a new-member engagement program. improving an existing onboarding program. understanding the link between underused programs and member engagement.
In her presentation, “Fueling Exceptional New Member Experiences,” Amanda helps association professionals: learn how to turn the renewal process entirely upside-down for better results. see why engaging new members within 3 days to 3 weeks is critical. walk away knowing the most powerful (yet most under-leveraged) key to engaging new members fast!