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Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

Step-by-Step Checklist: How to Review and Optimize Association Websites

It’s no secret that your association’s website is critical to your success. It needs to engage with members and serve as a resource for your industry. It has to deliver a great user experience so everyone who visits leaves with a positive impression. Use this step-by-step approach to optimizing it “under-the-hood”, making sure your website has the ingredients to be powerful and engaging to both members and prospects.

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ON-DEMAND: Cybersecurity Tips for Membership Organizations with Brian Haney

Working from home is a popular benefit for employees, but it’s even more popular with hackers. The work-from-home mobilization has amplified cybersecurity risks for organizations AND their employees. Cybercriminals recognize the opportunity provided by the shift to a largely remote workforce and have exploited the resulting chaos. Association liability and risk expert, Brian Haney, CAE explains practical steps to keep both your home and your organization cyber resilient. Brian discusses: The current state of cybersecurity in light of COVID-19 Cyber […]

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How to Select an Association Credit Card Processing Company

When it comes to credit card processing for associations, there are many factors to consider. But, like any service, the credit card processing company you choose should be efficient, accurate, and affordable. Check out the best “apples-to-apples” comparison guide, “How to Select an Association Credit Card Processor“. It includes tips and checklists to use when researching options. Use this information to ensure your organization is getting the whole picture when it comes to the “small print.”

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Melynn Sight ON-DEMAND: Crisis Communications

 ADDITIONAL RESOURCES Get the slide deck » COVID-19 Resources for Associations and Chambers »   Are you ready to love your member management software? Contact us to schedule a no-obligation product demo now. 800-825-9171, option 1 Get a Demo Crisis Communication Strategies for Associations Strengthen Your Membership with Proactive Crisis Communication Strategies When a crisis hits, communicating with members is critical. Providing information that is relevant and doesn’t waste their time is an opportunity to share key messaging, gain […]

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From In-Person to Digital Engagement

COVID-19 has changed everything… And that’s posing a pretty big challenge for everyone – including associations. GrowthZone’s free resource guide for association professionals provides a wealth of tips and how-tos for navigating and embracing the shift from in-person engagement to digital engagement. The guide offers quick tips, as well as deep dives into topics such as: Building trust through content marketing Conducting member surveys Selling memberships online Video conferencing from home Using Snapchat, TikTok, and LinkedIn Get the free resource […]

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Why Member Engagement No Longer Means Face-to-Face

The world has changed. Has your association? There’s no reason to continue to play by 20th-century rules. Your members no longer need to show up to all your events to be engaged. Face-to-face meetings still have great value, but they aren’t the only way to build commitment and a sense of belonging. Our guide for associations, Why Member Engagement No Longer Means Face-to-Face, highlights several of the trends and tactics associations should be using to drive participation and engagement in the […]

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2020 Association Industry Survey Results

How Does Your Association Compare to Others? This year’s survey results report includes up-to-date member statistics and insightful feedback from association professionals across the U.S. and Canada. Some of this year’s topics include: Association industry consolidation Crisis communications plans Dues increase frequency Employee turnover Legislative advocacy positioning Successful engagement methods Top retention programs and more!

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How to Sell Your Board on New Association Software

Looking to get your association board “on board” with new association software? Use this blueprint to craft a presentation justifying the association management software investment and help the board understand the large-scale benefits of new association technology. With some planning, you can successfully get the board to recognize the value of intangible or indirect benefits of the best association software.

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Engaging the Disengaged Member

[Video] We all have those members who make their payments annually, but they rarely utilize your organization in any other way. Frustrating, isn’t it? Join membership expert and guest presenter, Shari Pash, for this recorded webinar, Engaging the Disengaged Member. Shari talks about strategies and tools that are essential to make an impact on the passive and disengaged member. Watch and learn about: Foundational tools for growth Multi-step retention programs Recruitment systems

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Are You Maximizing the Full Potential of Your Chamber?

Spending too much time managing the day-to-day operations of your chamber of commerce? Maybe it’s time to find a better way. Get a FREE copy of our Chamber Management Software Buyer’s Checklist now. It’s got everything you need to make an informed decision, including what criteria to look for and a checklist of all the questions you need to ask when choosing chamber software.

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Stop Data Entry Madness

Data Entry is better when you only do it once. Many associations use three, four, or more unconnected software programs to manage their association. This takes up valuable time because your staff ends up manually entering data over and over into several places. Read STOP Data Entry Madness and see how to do more in less time so you can run your association with ease and focus on the strategic initiatives that fulfill your mission.

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5 Association Website Must-Haves

Is your association’s website providing real value? Today, simply creating a website isn’t enough. Members and prospective members expect information that is relevant, well-organized, and membership-focused. Our informative digital poster includes the 5 must-haves for every association website (and why each component is critical for retention and growth).

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