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Disaster Preparedness for Associations

Planning for man-made and natural disasters is critical for associations. It helps protect your organization and your livelihood. It also supports your employees, your members, the community, and the economy. Start by identifying who should participate in coordinating the plan. Then carefully assess how your organization functions to determine which staff, materials, procedures, and equipment are absolutely necessary to keep operating. Read more about association management and operations; download the Association Operations Toolkit today. Here’s a basic overview to help […]

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8 Ways for Association Pros to Get Caught Up at Work

In the world of association management, extra time is scarce. Learn how to make the most of your day by following these simple tips. 1. Keyboard Shortcuts Learn keyboard shortcuts for the computer programs you use regularly. The time you save will really add up. 2. Internet Time Limit how many times a day you check social media, news, etc. Otherwise, leave them alone (seriously). 3. The Black Hole of Email Schedule specific times of day to check email. This […]

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2 Commonly Overlooked Association Marketing Basics

At the recent ASAE Membership, Marketing, and Communications Conference, the opening keynote speakers shared some simple, yet eye-opening thoughts on associations, marketing, and members. Download the Social Media Survival Infographic for 30 Quick and Clever Social Media Posts for Associations. There were two takeaways that really stuck with us: When it comes to marketing, the key isn’t to focus on your association, but to focus on what being a member of your association allows your members to do for their […]

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The New Member Engagement Rule of Three

A Guest Blog by Amanda Kaiser. There is a short window of opportunity to engage new members. If we do not reach them while the window is open, it snaps shut, forever. Most new members join with high hopes. They are curious to see what their membership will do for them because they do not specifically know what it will do for them, yet. They want to learn more because they want assurance they did not make a mistake in […]

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Moving from Talk to Action on Diversity and Inclusion

A Guest Blog by Elizabeth Weaver Engel. Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US. And the yet-to-be-named generation coming up behind them is even more so. We are also aware of the expanding number of studies showing that increased diversity and authentic inclusion produce more innovation, better decision-making, faster and more creative problem-solving, better outcomes, and an […]

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