Knowledge Library

GrowthZone’s 11th annual survey captures the feedback of chamber professionals from across the U.S. and Canada, providing a detailed look into the trends, challenges, and strategies shaping the membership industry. 

GrowthZone’s 11th annual survey captures the feedback of association professionals from across the U.S. and Canada, providing a detailed look into the trends, challenges, and strategies shaping the membership industry. 

Is your digital community brimming with potential, but you’re unsure how to inspire members to engage more actively? Join GrowthZone for this exclusive 1-hour webinar, where we’ll explore practical strategies to turn passive participants into active, dedicated contributors.  We’ll plunge into the three critical stages of community engagement: Skimmers, Swimmers, and Divers. Discover what motivates each group, their unique needs, and how to guide them from one stage to the next.  We’ll explore:   Engaging Skimmers with digestible, eye-catching content  Encouraging Swimmers through […]

Join GrowthZone and membership-expert Frank Kenny, as we explore the transformative potential of artificial intelligence in enhancing your content strategies. In this session, you will: Discover how AI tools can streamline content creation, Generate ideas to produce finished pieces, and Learn how to seamlessly integrate AI content creation strategies into your daily operations to boost efficiency and engagement.

Ideal for ALL Membership Pros! Jim Matthis explains how to stop selling memberships and start selling value. The presentation is for all association or chamber staff. Anyone who interacts with members or prospects on any level will benefit, regardless of their job title or organization size.   Learn how to: Communicate value by differentiating between membership benefits and features. Alleviate “dinosaur” practices and policies. Improve the effectiveness of cold calls. Identify benefits valued by members and prospects. Design and implement […]

Join GrowthZone and Leona D. Scott, President of JEP Marketing Communications, as we explore: The three types of content to grow your association membership and how to craft each type. How to use the power of automation to convert more prospects into new members. The key criteria for content that keeps members renewing year after year.

You might not want to admit it, but you’re in the business of selling. You sell memberships, renewals, sponsorships, certifications and more. But to be successful, you have to manage and keep track of the sales process. That’s where GrowthZone Association Management Software comes in.

If you’re curious what other association pros think – this session is for you. Join membership-expert Shari Pash and GrowthZone as we review the 2024 Association Survey Results and share trends, ideas, recommendations, and tips related to what your peers have to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more!

Hate selling memberships? You’re just human. Whether it’s membership renewals, event sponsorships, or convincing people to serve on the board, people in the association world are always selling. And for most people, selling is just plain uncomfortable. Chances are you love your association, believe in its mission, and you know it’s valuable to members. Check out these tactics on how to comfortably talk with people about your association.

Is your association making the impact you want to make? As we move through an ever-changing business environment, now is the time to secure a strong foundation for growth by creating a purposeful path of member engagement for your association. Learn how to maximize your member database as membership industry coach and trainer, Shari Pash, joins GrowthZone for “Intentional Membership Growth”.

Association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 10th annual survey. Get the 2024 survey results report to see how your association compares: Challenges Reinstatement Strategies Non-Dues Revenue Sources Retention Rates, and More!

If you’re curious what other chamber pros think – this session is for you. Join chamber-expert Frank Kenny and GrowthZone as we review the 2024 Chamber Survey Results and share trends, ideas, recommendations, and tips related to what your peers have to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more!