Knowledge Library

Association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 9th annual survey. Get the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for association professionals.

As a membership professional, you probably spent 2022 re-launching live events, managing members, and leading your leaders. With all that multitasking, you were likely way too busy to keep up with all the latest technology that will make your life easier. Beth Z. (aka Your Nerdy Best Friend) presents another highly-entertaining, information-rich webinar to help us all stay ahead of the technology curve. Limber up your note-taking fingers for actionable technology tips for: streamlining your work making your life easier […]

Wrap up the year with strong outcomes and start the new year with an intentional membership focus. In this virtual training, we discuss five areas to focus on as the year comes to a close and you prepare for the year ahead. Learn trends impacting: member engagement; member growth; as well as measurements, outcomes, and sustainability. View presentation slides (.pdf) More On-Demand Webinars with Shari Pash: “LinkedIn – Maximize Member Engagement and Strategic Recruitment” “Reignite Volunteer Leadership and Development”   […]

How do you find potential members? When is the right time to ask them to join? What happens next? What encourages them to stay with you for the long-term? In this fast-paced webinar, we’ll review key concepts in member recruitment and retention, like lead generation, the welcome series, the member value proposition, ladders of engagement, the difference between features and benefits, collection and use of data, and best practices in renewal cycles. Watch as member strategist Elizabeth Engel explores: Key […]

It’s time to move away from networking to building networks. The pandemic changed the landscape — the need to connect is still there, but the expectations have shifted.   Watch as member development expert Cathi Hight explores: Networking 4.0 and the shift away from traditional networking events. How you can revamp programming to meet members’ diverse needs and expectations. Strategies to help members “network on purpose,” stop chasing unicorns, and build relationship assets. Resources: https://hbr.org/2007/01/how-leaders-create-and-use-networks https://www.amazon.com/Get-Big-Things-Done-Connectional/dp/1137279788 https://theworldcafe.com/key-concepts-resources/world-cafe-method/ Power Up Austin: […]

Yes, it IS possible to grow revenue and stress less. Membership professionals are struggling to keep their own sanity while serving their members with presence. Mindfulness expert Holly Duckworth shows you how to do both in “Grow Revenue & Stress Less.” As Holly’s gift to you, use this mindful mini-poster at home and at work to remind you how to be mindful in every moment: MINDFUL MINI-POSTER   Read Related Resources: [ON-DEMAND] “Chaos to Calm: Leading In A Crazy World” […]

Associations and chambers are constantly creating content — from articles, conference sessions, webinars, press releases, and research reports to industry guidelines, advocacy talking points, and more — this webinar will help you make the most of your content investments. In this webinar, you will learn: • What content is best to repurpose, • To think more strategically about your content, and • How to use your content to reach and engage members and prospective members.

There are good days and there are bad days. And, then there is every day. The stress of living today requires us to have stress reduction and focus techniques. Mindfulness teaches you how to be fully present in each experience to become your best self. Holly Duckworth shares the many tools available to you to intentionally create more good days than bad. In this session, you’ll: Bust myths and misunderstandings about what mindfulness is. Learn how stress reduction increases focus […]

Every year, the Real Estate Association Survey Results report is our most downloaded document for real estate association professionals. Read the 2022 report to see how your real estate association compares: Membership growth, retention, and engagement New service offerings Non-dues revenue sources The report also provides comments, advice, and common lessons learned from real estate association professionals.

Members have so many choices for products and services — how do you get them to choose you? In other words, if everyone sells pens, “Why should they buy YOUR pen?” Look at your business in a new way as Value Proposition Expert & Author, Melynn Sight, joins GrowthZone for “Sell Me This Pen: Pivotal Moments that Overcome Member Indifference.” This fast-paced webinar will get you laser-focused on how to use a value proposition as your strongest sales tool.

How does your chamber compare? See what over 500 chamber pros had to say.  Frank Kenny digs deep into the 2022 Chamber Industry Survey Results and discusses recommendations, ideas, and tips related to what you and your peers had to say about: – Operating budgets – Value propositions – Innovation/new services – Reinstatement strategies And a LOT more!

Why Non-Dues Revenue Matters: Gone are the days when associations could rely on membership dues alone to maintain operations. These days, 45% of their revenue is generated from non-dues sources. That said, we’ve assembled the top ten ways to increase your association’s non-dues revenue using technology you probably already have. Read our free guide, Using Technology to Streamline Non-Dues Revenue, and gain insight on the latest ways to boost your bottom line, including: What is (and isn’t) working for other […]