Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face We blogged about digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing. Get our Member Engagement Resource Guide. Retain happy, fulfilled members and overcome the member engagement challenge. Tactic #2: Content Marketing Content marketing is simply the creation and proliferation of informative content online. If you think about the audience […]

Part 1 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face Many associations are struggling with member engagement. There are several reasons for this. For starters, it seems like everyone is pressed for time. From running the kids to sporting events to working longer hours, time is at a premium. Secondly, younger members are often less interested in participating in on-site events. These “digital natives” are more inclined to take part in online groups, chats, and forums. Thirdly, […]