No one email strategy will work for every association. Therefore, it’s important to understand which types of communications and cadence work best for yours. Whether you are just getting started or need a few pointers, these four tips will help you to hone your email campaign planning: 1) Segment and Personalize the email Segmenting and personalizing go hand-in-hand, allowing you to go beyond the usual “Hi {FirstName}.” Companies that excel at personalizing emails are successful because they have defined—with the […]

We are excited to share the announcement of Association of Chamber of Commerce Executives (ACCE)’s 2024 Chamber of the Year winners. The winners were announced on Wednesday, July 17, during the awards show at ACCE’s Annual Convention in Dallas. GrowthZone is proud to have been there to be one of the first to congratulate the winners as the official 2024 Chamber of the Year sponsor. “Chambers of commerce play an increasingly vital role in promoting regional prosperity,” said ACCE President & […]

The American Society of Association Executives (ASAE) Annual Meeting & Expo is a premier event that gathers association professionals from across the globe. This year’s meeting promises to be a powerhouse of knowledge sharing, networking opportunities, and industry insights. Whether you are looking to stay ahead of trends, explore new solutions, or connect with like-minded professionals, the 2024 ASAE Annual Meeting is the place to be. And, have we mentioned we will be there? Take a look at what we have planned […]

THE CHALLENGE AGC MA Operations Manager Barbara Canoni led the efforts for the association to evaluate various association software options where all member information could be accessed in one place. She knew finding the right technology would be a long-term cost savings investment. “We needed a system that would help us provide our members with timely and accurate information,” said Barbara. “It used to be that financial information was only accessible through our bookkeeper, so if a member needed to […]