Growth

Part 3 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face Tactic #3: Storytelling Drives Digital Engagement As outlined in our recent post, content is critical for your association to fully engage members and prospective members. With that in mind, it is important not to overlook the power of storytelling. A story can engage your audience like nothing else. Depending on your organization’s mission, this is a tool you can leverage in a very compelling way. The member […]

Increasing your association’s Facebook page followers is easier than you may think. Two free methods to drive page “likes” are to leverage your email contacts and your personal Facebook account. Read on to learn how. Get 30+ social media post ideas in the Social Media Survival Kit for associations. 1. Suggest your Facebook Page to the people on your association’s email list. While many people use multiple email accounts, a fair number use the same email address for work and […]

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article Use an attention-grabbing headline Be time sensitive – no one wants old news Stick to one topic Write it in a professional tone, or even better, write it like you’re a […]

Imagine for a minute, you’re on a desolate island and your only goal daily was to find your way off of the island. The movie “Cast Away” comes to mind, with Tom Hanks stranded after a plane crash. The only resource you have is an internet connection and 1% of battery life left on the device. How would you best use your time to reach your goal? When it comes to association-specific content, there are five components every association website […]

Securing funding for your association can be challenging. While the non-dues revenue route is all-too familiar, an often-overlooked source for funding is grants. There are many sources for grants, the most accessible and obvious being government grants. However, a simple web search for available grants produces thousands of results beyond those provided by local, state, and federal governments. Even if your association isn’t eligible, consider the benefit of communicating grant opportunities to your membership. For example, what if you sent your members […]

At the recent ASAE Membership, Marketing, and Communications Conference, the opening keynote speakers shared some simple, yet eye-opening thoughts on associations, marketing, and members. Download the Social Media Survival Infographic for 30 Quick and Clever Social Media Posts for Associations. There were two takeaways that really stuck with us: When it comes to marketing, the key isn’t to focus on your association, but to focus on what being a member of your association allows your members to do for their […]

What exactly is brand identity? (Spoiler alert: it’s more than just a logo.) Is a Brand Identity important for associations? What exactly is a Brand Identity? Can a Brand Identity be explained? These questions are critical to ask yourself. If you can’t accurately define it, aren’t sure how to explain it, but are pretty sure it might be important, could you even come up with Brand Identity for your organization? Yes. As a matter of fact, you’re probably further along […]

Frank Kenny outlines the strategic process for converting prospects to paid members. Have you put much thought into the journey people go through as they become happy and successful members of your association? You know they don’t just go from an oblivious state of not knowing your organization exists one day, to raving fans telling their colleagues about you the next. There is a process, a journey, that people go through. Let’s analyze the journey so you discover how social […]

GrowthZone surveyed over 1,000 association professionals across the U.S. and Canada. We found out everything from their Top 5 recruitment methods to their most utilized member benefits. Respondents from organizations of various sizes shared their biggest challenges as well as their top sources for non-dues revenue. In its third year, the Association Trends Survey Infographic is again expected to be our most downloaded piece of content. Take a look at the easy-to-read infographic of the results and see how your association […]

At GrowthZone, we’re busy preparing for the #MMCCon ASAE Marketing, Membership, and Communications Conference (MMCC) in the heart of Washington, D.C. Association and nonprofit professionals from across the globe will learn the insights necessary to take their strategy to new heights by overcoming daily challenges and sharpening their skills. Stop by Booth 602 to say hello and to take our short, 5 question survey. We’ll give you a $5 Starbucks gift card for your time. Interested in learning more about GrowthZone AMS? Sit down […]