THE CHALLENGE When Laurie Lourie came on board as Executive Vice President of the York Builders Association, she brought 22 years of association experience and a keen eye for continuous improvement. She knew that a dues-based organization had to have cost-efficient systems in place in order to provide members with valuable programs and services. Laurie identified costly inefficiencies at the association, including separate systems for managing programs, accounting, and member data. With limited staff, outsourcing technical support would prove to […]

The GrowthZone team wishes everyone a productive American Associations Day! In virtually every business sector and industry, across the country, state to state, associations mobilize millions to turn change into progress one step at a time. The Power of A implements programs and impacts policies to support this progress. ASAE created the Power of A to serve as the association industry’s brand – not ASAE’s. The Power of A is a platform for all associations to educate audiences such as […]

Whether you’re addressing the board of directors, calling members, or emailing colleagues, it’s important to convey your message professionally. You already know the obvious no-nos words – swear words. Here are eight more words and phrases you may not have realized diminish your credibility and dilute your message. “To be honest” or “Honestly” Is the rest of what you’re saying untrue? “Always” or “Never” There is no such thing as absolutes. “Just” or “Kind of” or “Hopefully” It weakens your […]