“The greatest asset our country has is not oil or gold, but the minds of our young people.” – Irving Fradkin This generation is sure to determine the future of associations, making the participation of young professionals critical to the vitality and longevity of member-based organizations. So how do you take advantage of this demographic shift to attract young professionals to your association? Developing a SWOT Analysis doesn’t have to be complicated. Download How to Create an Association SWOT Analysis […]

CAE Credit: Join us for the informative and live webinar with author and international speaker, Kyle Sexton, “Make Your Members Famous (Think Like an Editor, Act Like a Journalist).” As an award-winning marketing strategist, Kyle helps membership-based organizations transform their marketing from boring to booming, bringing a fresh perspective on marketing strategy, membership development, social media, and team leadership. Kyle will share three ways your current members can help you attract your future members – and how to implement an internal mindset that […]

Editor’s note: This article was originally posted on September 18, 2018. It has been updated. Snapchat could be just what you need to engage members or potential members – particularly young professionals. In the past, its younger user base and short-lived content may have left you unsure about adding this channel to your association’s social media strategy. But, it’s important to evaluate if (and how) it can help your organization reach its goals.  Less is More: The value of one […]

It has been said the number nine signifies wisdom and good leadership. So, we’ve assembled a list of blog posts from 9 association experts. Influencers in the evolving membership industry, these pros regularly share their wisdom and leadership to help associations navigate the road to success. Covering everything from fake texting to weird stories, from member memes to barista trust, there is something to appeal to everyone. Enjoy!

Sending emails without consideration to how they impact your organizations and your members is risky. Email filter systems track Sender Reputation (IP address) based on several factors, and like any kind of reputation, bad decisions can cause a loss of credibility. Even worse, if your sender reputation is damaged, it can damage the sender reputation of members who receive and forward your email. Low open rates, deletions without opening, or moving an email to junk are a few negative signals […]