Have you tried ChatGPT or Canva’s Text to Image feature yet? We posed this assignment to both platforms: Write a funny blog article about how association executives can use ChatGPT to write blog articles. This article includes an example of one of the images created with Canva’s Text to Image. Here’s the unedited blog article ChatGPT wrote: Hello, association executives! Are you tired of staring at a blank screen, trying to come up with engaging content for your blog? Well, fear not! […]

Year after year, GrowthZone chamber survey respondents have noted that less than half of their revenue comes from non-dues sources. In the 2023 survey again, 474 chamber of commerce professionals across the U.S. and Canada stated that 45% of their revenue comes from non-dues sources. Increase Non-Dues Revenue If you’re struggling to increase non-dues revenue, we can help. Read Using Technology to Streamline Non-Dues Revenue for 10 helpful tips you can implement quickly and easily, using technology you probably already have […]

It’s no surprise that when GrowthZone surveyed 388 association professionals across the U.S. and Canada at the end of 2022, the top non-dues revenue source listed was events. Successful Revenue-Generating Events How can you ensure success for your important revenue-generating events? When you spend a lot of time and money preparing for an in-person event for education, fundraising, networking, or membership building, the last thing you want is an empty room. Our guide, Before, During & After: The How-To Guide […]

At the end of 2022, 474 chambers of commerce professionals across the U.S. and Canada were surveyed by GrowthZone about their membership and engagement experiences. 85% of those surveyed said overall member engagement was better or about the same since 12/31/2021. If you agree, that’s wonderful. If you’re struggling to get members to engage, it might be worth looking for resources to help so you can report improvement next year. The Shift to Digital Engagement The pandemic caused us to […]

Over 300 association professionals across the U.S. and Canada were surveyed by GrowthZone at the end of 2022. As part of the survey, membership and engagement trends were highlighted and here’s what the survey results revealed. Young Professionals Engagement 61% of respondents say they do not have a defined strategy for recruiting and retaining young professionals. If this sounds familiar to your association, this is a huge opportunity to grow membership, because Millennials now make up the largest share of […]

At the end of 2022, GrowthZone surveyed 474 chambers of commerce professionals across the U.S. and Canada. The results showed that 74% do not have a formal innovation process. Does this sound familiar? You may need to do a comprehensive assessment of your value proposition and consider writing (or rewriting) your mission statement. 6 Steps to the Perfect Chamber Mission Statement A well-developed mission statement is a practical tool used by chambers of commerce to help guide decisions about priorities, […]

At the end of 2022, GrowthZone surveyed 388 association professionals across the U.S. and Canada. The survey asked, “Does your organization currently have a formal innovation process or plan to pursue new ideas for adding value to your members’ business?” The results showed 63% do not have a formal innovation process. If you find yourself in this same situation, the vision you have for your organization today may no longer be effective, relevant, or possible. This makes it necessary to […]