Membership pro Frank Kenny explains content marketing through social media and why digital marketing is necessary to bridge the two. Imagine that you create fantastic content regularly – it shouldn’t be much of a stretch – you’re likely already doing that. You give a lot of thought to each piece you create. You keep your target audience in mind. You solve a problem or speak to a need. You post it on social media, remembering to add context, tag people, […]

Simple things to keep in mind can make all the difference in whether a blog post gains traction. Utilizing these three concepts as part of a larger strategy will help increase your association’s followers. When blogging: Be Helpful, Instructional, Compelling, Interesting, and Entertaining Find the answers to the questions your audience is asking Develop an angle by taking a boring topic and asking yourself the 5 Ws (who, what, where, when, and why) Use facts, numbers, and data Address the […]