For associations and chambers, goal setting isn’t always easy. And achieving goals is even trickier. In the current environment, knowing where to even begin goal-setting can be absolutely mind-boggling. By taking it one step at a time, the goal-setting process for member-based organizations can go from overwhelming to very manageable. There are broad goals and short-term goals. Often, a broad goal can be achieved with a series of short-term goals. The key to association success is to set a solid […]

Goal setting is easy. Under the best of circumstances, reaching those goals can/should be challenging. Today, navigating the goal-setting process is a whole different ball game. Measurable results are key to the SMART goal process for associations (Specific, Measurable, Achievable, Relevant, Time-based). If you can’t measure it, you can’t manage it. There are multiple approaches to benchmarking progress. The use of KPIs (key performance indicators) is essential for tracking results. Regardless of the type of objective, a performance indicator must […]