Sales Funnel: A method (using software) to guide a prospective customer through a series of stages, ultimately converting them to a member, sponsor, customer, etc. It’s described as a funnel because it’s large at the top, tapers through the middle, and narrows at the bottom. The process begins with a broad pool of prospects. At each stage, the pool narrows. Prospects are filtered, and those somewhat likely to convert advance through the funnel. Eventually, the prospects with the highest likelihood […]

The top three strategies consistently utilized by growing associations: They keep fresh and relevant content in front of prospects and members. They provide value by offering incentives to new/renewing members as well as advocate on behalf of members and prospects. They maintain an engaged, open-minded, performance-oriented Board of Directors. Some specific tactics include: Blogging regularly: 25% of growing associations report actively blogging vs. 18% of those reporting no growth. Offering incentives: 55% of growing organizations offer membership incentives whereas only […]

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.

Your association spends a lot of time (and money!) putting together in-person events – the last thing you want is an empty room. Putting on an event is no small task. But no matter what type of event you’re organizing – a large expo, a small conference, a golf tournament, an educational seminar, or your association’s annual dinner, promotion is key. Get more out of your event marketing with our guide, Before, During & After: The How-To Guide to Successful Event […]

When a new member joins your organization, an email welcoming them should be your top priority. It’s an effective and efficient way to reinforce their decision to join. It’s important to note that a Welcome Email should NOT be a quick, generic email sent simply to check it off your to-do list. Learn More: How and Why to Create an Email Welcoming New Members If that’s how you’ve been rolling, you need to change your approach – like now. Sending a […]

For association pros, decision-making can be simple or stressful, easy or hard. However, regardless of the situation, when you identify the type of decision to be made and the most appropriate form for that decision, the process can be clear-cut. 3 Forms of Decision-Making for Your Association Maximizing: Making the most of the utility of things – recognizing and exploring all possibilities to determine the maximum benefit. Optimizing: Obtaining the best possible outcome from what is available – choosing the […]