If you’ve been working on WiFi for the last 14 months, a return to the office may be jarring. Association professionals made the pivot from usually predominantly people-centric office spaces to recreate what they could online.  Work styles and relationship equity helped many get things done. As we face another change now, in the return to offices, the future of work looks different. It’s hybrid, just like the future of events. A Deloitte study showed 61% of executives are focusing […]

Navigating challenges can be daunting, but having access to the right tools and resources makes a significant difference. To support associations and chambers, this list highlights available free or widely applicable resources that can help organizations communicate effectively, streamline productivity, and maintain operational continuity. Communication Tools for Better Connectivity Effective communication is vital for associations and chambers. These tools can help you stay connected with your team and members: RingCentral – Free video conferencing for nonprofit organizations. Google Workspace (limited […]

“Leverage the strength that you have: that no one else can be you.” – Todd Wheatland When it comes to association marketing, differentiation is key. Identifying what makes your brand unique is critical to a successful strategy. The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. It includes: Marketing Plan Basics: A practical guide for writing your association’s marketing plan. Member Surveys: The 3-step process for gathering actionable data from your members. How to Conduct a […]

Low-cost (and free) ideas to retain employees & improve morale. There is a direct relationship between staff morale and retention. By focusing on a changing workforce culture and developing a retention strategy, associations can prevent (or at least manage) turnover. Time off and latitude in determining work schedules can be a significant contributor to staff morale and employee retention. 6 Ideas for Time Off and Flexible Work Schedules Give employees the option of working an altered schedule that accommodates family, […]